Having worked in the non-profit space for over ten years, I have witnessed the large-scale impact that is possible through grassroots initiatives. When creating Sweets & Treats, my goal was to utilize the organization for a purpose larger than my own. With SweetShares, giving back is directly integrated into our business model through profit-sharing with purpose-driven organizations.
During the consultation, clients can choose which non-profit organization their sales support. Not only does this add a personal element to the client experience, but this also allows us to amplify the efforts of organizations with an array of social impact goals. For me, SweetShares is meant to inspire others to give back, by encouraging grassroots giving in spaces where philanthropy doesn't always feel intuitive.