Stock trading involves buying and selling shares in publicly traded companies. In the United States, this typically occurs on stock exchanges like the New York Stock Exchange (NYSE) or the Nasdaq stock market.
When someone buys shares of a company, they effectively become a small part-owner of that company and have some claim on its assets and earnings, in the form of dividends and/or capital appreciation. The value of the shares depends on a variety of factors, including the company’s financial performance, outlook, overall market conditions, and investor sentiment.
This is a comprehensive guide to stock trading basics and the different types of stock trading, as well as tips for getting started.
Stock trading involves buying and selling shares of publicly traded companies on stock exchanges.
Types of stock traders include long-term, short-term, day trading, swing trading, and high-frequency trading, with each having a different time horizon and goal.
Stocks are typically categorized based on company size or market capitalization, industry, and growth vs. value opportunities.
Trading stocks involves risk, including the chance that you might lose up to your entire investment.
Stock trading and the people who do it come in many varieties and feature myriad strategies and approaches. Often, stock trading is categorized based on one’s desired holding period, or time horizon.
Explanation of the two main categories of stock trading based on the desired holding period: long-term trading and short-term trading. Here's a breakdown of these types of stock trading:
Long-term trading involves buying shares of a company and holding onto them for an extended period, typically several years or even decades. The primary goals of long-term trading are:
Capital Appreciation: Long-term traders aim to benefit from the potential growth of the company over time. They believe that the value of their shares will increase significantly, resulting in capital appreciation.
Dividend Income: Many long-term traders also seek to earn dividends on the shares they hold. Dividends are periodic payments made by some companies to their shareholders, providing a steady stream of income.
Investment Focus: Long-term buy-and-hold traders are often categorized more as investors rather than traders. They focus on the fundamental strength and long-term prospects of the companies they invest in.
Lower Trading Activity: Long-term traders typically make fewer transactions compared to short-term traders, as they are less concerned with short-term price fluctuations.
Short-term trading involves buying and selling shares over a shorter period, which can range from a few days to a few months. There are different approaches within short-term trading:
Day Trading: Day traders have an intraday time horizon, meaning they buy and sell stocks within the same trading day. They aim to profit from small price movements and typically make numerous trades daily.
Swing Trading: Swing traders have a slightly longer time horizon than day traders, often holding positions for several weeks or months. They aim to capture short-to-medium-term trends and price swings.
Profit from Volatility: Short-term traders seek to capitalize on market volatility, taking advantage of price fluctuations that occur over relatively brief periods.
Technical Analysis: Short-term traders often rely heavily on technical analysis, using charts and indicators to make trading decisions based on historical price data.
Risk Management: Due to the higher frequency of trades, short-term traders must pay close attention to risk management to protect their capital.
Ultra-short-term traders may employ algorithms to help them place trades in milliseconds to “scalp,” or make a series of small but quick profits. Also known as high-frequency traders (HFTs), they use computer programs to execute trades based on preset criteria. While high-frequency trading is usually the realm of professional Wall Street traders and hedge funds, algorithmic platforms are becoming increasingly available to ordinary traders.
Speed and Precision: High-frequency trading is all about speed and precision. HFTs use powerful computer programs and algorithms to analyze market data and execute trades at lightning-fast speeds. This allows them to capitalize on even the tiniest price differentials.
Scalping Strategy: The primary strategy employed by HFTs is known as "scalping." They make a series of small, quick profits by buying and selling large volumes of securities in a very short timeframe. These profits may be tiny on a per-trade basis, but they can add up significantly due to the high volume of trades.
Liquidity Providers: High-frequency traders often serve as liquidity providers in the market. By frequently buying and selling, they ensure that there is ample liquidity available, which benefits other traders looking to execute larger trades without causing significant price fluctuations.
Risk Management: HFTs focus on risk management and employ sophisticated strategies to limit losses. They typically have robust risk controls in place to minimize the impact of unexpected market events.
Co-location: Some HFTs physically place their computer
Algorithmic Platforms: While high-frequency trading has historically been the domain of professional Wall Street traders and hedge funds due to its complexity and cost, algorithmic trading platforms are becoming more accessible to ordinary retail traders.
Retail-Friendly Platforms: Several brokerage firms and trading platforms now offer retail traders access to algorithmic trading tools and strategies. These platforms provide pre-built algorithms and allow traders to customize their strategies based on their preferences.
Lower Costs: The cost of algorithmic trading has decreased over the years, making it more affordable for retail traders. Some platforms even offer commission-free trading for algorithmic strategies.
Education: As the popularity of algorithmic trading grows, educational resources and courses are becoming available to help retail traders understand and utilize these advanced tools effectively.
Risk Awareness: It's important for retail traders to be aware of the risks associated with algorithmic trading, including the potential for rapid losses. Proper education and risk management are crucial when venturing into this space.
Choosing what to trade is a crucial decision for stock traders, given the vast number of stocks available for trading. Here are some factors and strategies to consider when deciding what to trade:
Large-Cap Stocks: These are stocks of well-established, typically large companies with market capitalizations in the billions or more. They are known for stability and lower volatility. Examples include Apple, Microsoft, and Amazon.
Mid-Cap Stocks: Mid-cap stocks belong to medium-sized companies with market capitalizations between large-cap and small-cap stocks. They offer a balance between growth potential and stability.
Small-Cap Stocks: Small-cap stocks represent smaller companies with market capitalizations typically under a billion dollars. They often have higher growth potential but can be riskier and more volatile.
Sector Focus: Some traders prefer to focus on specific sectors or industries that align with their expertise or interests. For example, if you have a background in technology, you might concentrate on tech stocks.
Diversification: Others may choose to diversify their portfolio by trading stocks from various sectors to spread risk.
Growth Stocks: Growth stocks are associated with companies that are expected to grow revenue and earnings at an above-average rate compared to other stocks. These stocks may have higher price-to-earnings (P/E) ratios and are often seen as investments in innovation and future potential.
Value Stocks: Value stocks are considered undervalued compared to their intrinsic worth. Investors in value stocks are often looking for bargains and may focus on stocks with lower P/E ratios.
Day Trading: Day traders focus on short-term price movements and may trade highly liquid stocks with substantial daily volume.
Swing Trading: Swing traders hold positions for several days to weeks, so they may look for stocks with medium-term potential.
Long-Term Investing: Investors often seek stable, well-established companies for long-term investments. These stocks can provide consistent growth and dividend income.
Technical Analysis: Some traders rely heavily on technical indicators and price charts to make trading decisions. They may look for stocks with specific chart patterns or technical signals.
Fundamental Analysis: Fundamental traders analyze a company's financial health, including earnings reports, balance sheets, and income statements, to make trading decisions. They may search for stocks with strong fundamentals.
Risk Management: Consider your risk tolerance when selecting stocks. Riskier stocks may offer higher potential returns but come with more significant volatility and potential losses.
Screeners and Filters: Most brokerage platforms provide screening tools to help you filter stocks based on your criteria. These tools can help you narrow down your options.
Research Resources: Brokerages often offer research reports, news feeds, and market analysis that can assist you in making informed decisions.
Ultimately, the choice of what to trade should align with your trading goals, risk tolerance, and expertise. It's important to conduct thorough research and possibly use a combination of strategies and tools to identify stocks that match your trading style and objectives. Additionally, diversification is a key risk management strategy, so consider spreading your investments across different asset types and sectors.