RESEARCH PUBLICATION

•    “A Study on User’s Attitude towards the Usage of Internet”, New perspectives and practices for Quality Education in Higher Institutions, pp.198-201, October 2013, ISBN: 978-81-926183-6-4.

•  “Consumer Preference towards Online Shopping”, Emerging Trends in Research, pp.43-47, Jan. 2014, ISBN: 378-81- 0261-26.

•    “Online Shopping-An Overview”, International Journal of B-DIGEST,pp.16-22,June 2014,ISSN: 0975-2617.

•      “Retail Marketers-Are They satisfied”, Commerce Times, International research Journal Of Commerce, pp.29-34, July 2014, ISSN: 2320-9461.

• “Income Patterns of Women Consumers and Usage of Face Creams”, pp.573-576, 2014.ISBN:978-81-925275-1-2

•   “Health Insurance: Customers Perception”, Crossian Resonance,pp.93-96,Vol.5,No.2,Dec.2014,ISSN: 0975-5417.

• “Trends in Health Insurance”, Global Marketing Scenario, pp.74-79, 2015.

•  “Health Insurance Schemes- A Real Beneficiary to the Insurers”, Banking Schemes to Promote Business, Jan.2015, ISBN: 978-81-8371-696-3.

•   “Personality Traits in Health insurance”, International Journal of Social and Interdisciplinary Research, pp.8-13, Vol.4, No.1, March.2015,ISSN: 2277-677x.

•   “Health Insurance-Awareness Level”, International Journal and Social Development, pp.26-30, Vol.2, No.4, May 2015, ISSN: 2348-1919.

•  “Fast moving Consumer Goods (FMCGS) in Kurusady: Satisfaction Level”, Crossian Resonance,pp.72-75,Vol.7,No.1,June.2016,ISSN: 0975-5417.

•  “A Study on Passengers Satisfaction towards Indian Railway service”, Primax International Journal of Marketing (PIJM), pp.1-6, Vol.3, No.1, Dec.2016, ISSN: 2348-0491.

•  “Challenges Faced in Higher Educational Institutions Based on the Entry Level of Students”, Radical Revolution in Higher Education Institutions For Sustainable Development, pp.129-136, Jan.2017.

•  "The Health Insurance Coverage”, Innovation in Research and Pedagogy Social science, pp. 185-187, March.2017, ISBN: 978-93- 5267-857-0.

•  “Problems towards Online Shopping”, International Journal of Emerging Technologies in Engineering Research (IJETER), Vol.6, Issue.1, April.2018, pp.14-17, ISSN: 2454-6410, Impact Factor: 4.225.

•  “Goods and Services Tax”, Review of Research, pp.70-74,Vol.7,Issue.9, June.2018,ISSN: 2249-894X, Impact Factor: 5.2331(UIF). (UGC Approved Journal)

•  “A Study on Consumer Behaviour towards Instant Food Products”, Crossian Resonance, pp.98-106, Vol.10, No.1, June. 2019, ISSN: 0975-5417.

•   “Customers Satisfaction towards Instant Food Products”, Sustainability and Modern Management Strategies for Business Development, pp.160-168, August.2019, ISBN: 9788193460436.

•   “Customers Satisfaction towards Packaged Drinking water”, pp.45-49, Vol.10, No.2, Dec.2019, ISSN: 0976-5417.

• “Customer’s Satisfaction towards E-Wallets”, pp.484-491,Vol.40, Issue.18, February.2020, ISSN: 2394,3114 

  (UGC CARE).

• “Role of Cleanliness in Covid”, Researchers View on Covid-19, Vol.1,June.2020.

• “A Study on Consumer Preference towards E-Wallets”,Crossian Resonance, pp. 25-30,Vol.12,No.1,June.2021,ISSN: 0976-5417.

• “A Study on Various Saving Schemes provided by Post Office”, Advanced Research in Arts, Science, Humanities and Social Sciences,pp.159-171,Vol.1,2022,ISBN: 978-81-955229-0-3.  

• "A Study on Customer's Attitude towards E-Wallets", Emerging Trends in Commerce and Management-2022, pp.69,ISBN: 978-93-9542-322-9.

• "A Study on Emotional Intelligence on Involvement in Employee Performance in NBFC's, Multidisciplinary Research Perspectives on the Challenges of Sustainable Development, pp:271-281,2022,ISBN:978-93-94428-01-0

• "A Study on Certain Services Offered by the Post Office", Crossian Resonance, pp:357-363,2022, ISSN:0976-5417.

• "A Study on Customer's Satisfaction towards Green Products in Nagercoil Town",Crossian Resonance, pp:378-383,2022, ISSN:0976-5417.

• "A Study on Investor's Risk Capacity and Their Investment Decision Making", Ijfans International Journal of Food and Nutritional Sciences,2022,ISSN:2319 1775 (UGC CARE LISTED GROUP I)

• "A Study on E-Wallet", Indian Start-Ups Issues and Challenges-Post Pandemic Perspective,pp:63-69,2023, ISBN:978-81-19042-15-9.

• "A Study on various Financial Inclusion Schemes", Fintech in Circular Economy & Business Transformation, 158-165, 2023, ISBN: 978-81-962902-0-7.

• "A Study on Financial Attitude towards Women Entrepreneur", SATRAACHEE, pp:245-252,2023,ISSN:2348-8425. (UGC CARE ENLISTED JOURNAL)

• "A Study on the Emotional Intelligence and Employee Performance of Non-Banking Financial Institutions", Multidisciplinary Research and Innovation, pp: 26-31,2023, ISBN:978-93-94428-52-2.

• "A Study On Online Consumers’ Buying Behaviour and Electronic Word Of Mouth (eWOM)", Crossian Resonance, pp: 152-160, ISSN: 0976-5417.

• " Emotional Intelligence and Employee Performance of Non-Banking Financial Institutions in Kanyakumari District", SATRAACHEE, pp:346-352,2023,ISSN:2348-8425. (UGC CARE ENLISTED JOURNAL)

• "Employee Performance and Emotional Intelligence in NBFC's", SATRAACHEE, pp:330-333,2023,ISSN:2348-8425. (UGC CARE ENLISTED JOURNAL)

• "To Study the Importance of Electronic Word of Mouth and Trust on Online Sellers in Social Media among the Female College Students in Kanniyakumari District", Indian Journal of psychology, pp:19-23, ISSN:0019-5553 (UGC CARE LISTED)

• "Role of India Post Payments Bank in Postal Services", Proceedings of the International Conference on "Integrating Innovative Pedagogies and Multidisciplinary Research for Successful Research Grants", pp:473-480, ISBN:987-81-971463-1-2

• "To Study the Importance of Electronic Word of Mouth and Trust on Online Sellers in Social Media among the Female College Students in Kanyakumari District", Proceedings of the International Conference on "Integrating Innovative Pedagogies and Multidisciplinary Research for Successful Research Grants", pp:518-527, ISBN:987-81-971463-1-2

• "A Study on E-Wallet Awareness and its Usage in kanyakumari District", NeuroQuantology, pp: 2640-2646,Vol.20,October 2022, DOI:10.48047, eISSN:1303-5150.

• "Quantifying Risk in Investment Decision-Making", Journal of Risk and Financial Management, pp:1-20,Vol.17,February 2024, DOI:10.3390,EISSN: 1911-8074.

• "Exploring the Influence of Positive- and-Negative Electronic Word of Mouth on Online Consumer Behaviour and Customer Loyalty", Sage, pp:1-9,February 2024, ISSN: 2455-2658.