Sun Tzu quotes
"It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle."
"He will win who, prepared himself, waits to take the enemy unprepared.”
"Now the general who wins a battle makes many calculations in his temple before before the battle is fought. The general who loses a battle makes but few calculations beforehand. Thus, do many calculations lead to victory, and few calculations to defeat: how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose."
The general who loses a battle makes but few calculations beforehand. Thus do many calculations lead to victory, and few calculations to defeat: how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose."
"So in war, the way is to avoid what is strong and to strike at what is weak."
"The supreme art of war is to subdue the enemy without fighting."
"Supreme excellence consists of breaking the enemy's resistance without fighting."
"Force him to reveal himself, so as to find out his vulnerable spots."
"It's more important to outthink your enemy than outfight him."
"He will win who, prepared himself, waits to take the enemy unprepared."
"For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill."
“Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.”
“Opportunities multiply as they are seized.”
"The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy."
"Invincibility lies in the defense; the possibility of victory in the attack."
"Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical."
"Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate." (An alternative translation: "Subtle and insubstantial, the expert leaves no trace; divinely mysterious, he is inaudible. Thus, he is master of his enemy's fate.").
"Therefore the clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him."
"Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances."
“He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” – Sun Tzu, The Art of War
"The control of a large force is the same principle as the control of a few men: it is merely a question of dividing up their numbers."
"Fighting with a large army under your command is nowise different from fighting with a small one: it is merely a question of instituting signs and signals."
"And therefore those skilled in war bring the enemy to the field of battle and are not brought there by him."
Statue of Sun Tzu in Yurihama, Tottori, in Japan
"Speed is the essence of war. Take advantage of the enemy's unpreparedness; travel by unexpected routes and strike him where he has taken no precautions."
"The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim."
"Hold out baits to entice the enemy. Feign disorder, and crush him."
"...when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near."
"Secret operations are essential in war; upon them the army relies to make its every move."
"What is essential in war is victory, not prolonged operations."
"There is no instance of a country having benefited from prolonged warfare."
"In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. In battle, there are not more than two methods of attack – the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers. The direct and the indirect lead on to each other in turn. It is like moving in a circle – you never come to an end. Who can exhaust the possibilities of their combination?"
"Indirect tactics, efficiently applied, are inexhaustible as Heaven and Earth, unending as the flow of rivers and streams; like the sun and moon, they end but to begin anew; like the four seasons, they pass away to return once more."
"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved."
"If your opponent is of choleric temperament, seek to irritate him." (See: Irritating an opponent (military and political tactic))
“No ruler should put troops into the field merely to gratify his own spleen; no general should fight a battle simply out of pique.”
“We are not fit to lead an army on the march unless we are familiar with the face of the country—its mountains and forests, its pitfalls and precipices, its marshes and swamps.”
“Build your opponent a golden bridge to retreat across.”
External links
Sun Tzu quotes - Audible blog
Sun Tzu's 31 Best Pieces Of Leadership Advice - Forbes
Sun Tzu quotes - Good Reads website