I, am Summera kausar
Social media manager
I am a passionate and results-driven social media manager with a keen understanding of the dynamic digital landscape. I specialize in creating and executing innovative social media strategies to elevate brands, engage audiences, and drive meaningful business results.I am committed to staying updated with the latest trends and technologies in social media marketing to ensure that my clients receive the most effective strategies tailored to their unique needs and goals.
Education
Master of Business Administration (MBA)
Punjab University Lahore Pakistan
January 2018 - July 2021
Completed 96 credit hours over 7 semesters.
Specialized in Marketing and Finance.
Diploma in Content Marketing
Institution: Punjab Information Technology Board (PITB), Pakistan
January 2021 - April 2021
Completed in-depth coursework on content creation, strategy, and distribution.
Key subjects covered: Content Strategy, Blogging, Social Media Content, SEO Writing, Copywriting, Content Analytics, and Digital Storytelling.
Diploma in Digital Marketing
Institution: Punjab Information Technology Board (PITB), Pakistan
June 2021 - December 2021
Completed comprehensive coursework in digital marketing strategies and tools.
Key subjects covered: SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Analytics, and E-commerce.
Program Overview:
My journey as a digital marketer began with the comprehensive Digital Marketing Diploma program offered by the esteemed Punjab Information Technology Board (PITB). This intensive curriculum equipped me with a solid foundation in the latest digital marketing strategies, tools, and techniques.
My Expertise:
As a Social Media Manager I possess a diverse skill set and expertise crucial for navigating the dynamic landscape of social media and maximizing its impact on brand visibility and engagement. My primary goal is to enhance brand visibility, engage with the target audience, and drive business objectives through various social media platforms. Key areas of my expertise include:
Content Strategy & Content Calendar Management
Social Media Audits & Social Media Automation
User-Generated Content (UGC) Strategies
A/B Testing and Experimentation
Community Management & Engagement Strategies
Organic Growth & Hashtag Strategy
Social Media Contests and Giveaways
Paid Social Advertising & Behavioral Targeting
Creative Campaign Development
Analytics and Insights & Performance Reporting
Audience Targeting & Audience Behavior Analysis
Campaign Optimization & Real-Time Analytics
Cross-Platform Integration
Brand Voice Development
Brand Reputation Management
Customer Relationship Management
Influencer Marketing & Sponsorship Management
Lead Generation
Partnership Development
Trend Analysis & Platform-Specific Tactics
My Expertise in social media platforms:
Facebook
Instagram
Twitter
LinkedIn
Pinterest
WhatsApp