This project focuses on analyzing sales and marketing performance using an interactive Tableau dashboard. The dashboard provides insights into key business metrics such as revenue, budget, profit, and customer (student) count. It includes visualizations to track revenue trends over time, identify top-performing cities, and understand customer demographics based on gender and age group. Additionally, the dashboard evaluates marketing effectiveness by analyzing different advertisement types such as video, image, and carousel campaigns. Dynamic filters and interactive elements are implemented to allow users to explore data easily and gain meaningful insights for better decision-making.