Professional Summary

I am Sumeet, a digital marketing expert with a bachelor's degree in marketing and a passion for driving online success. I've also been a HubSpot and Google certified digital marketing specialist with an overall 5+ years of diverse background of experience and expertise in the world of digital marketing. I have honed my skills to navigate and excel in this ever-evolving landscape. I'm not your typical SEO guy, but I'm also that person who dives into the whole digital jungle, swinging from SEO vines to social media vines, influencer outreach, content strategies, YouTube marketing, Meta ads, backlinks, and everything in between.

In my entire journey in digital marketing, I've had a chance to work for Fortune 100+ prominent clientele projects from various niches and industries, managed numerous clients and delivered exceptional results. Some of my popular projects are Spymaster Pro, Dolly Lash, Estuary Restaurant, Ipsaa, Penrith Engines, Jakanda, Cherokee Fund, Kristian Livolsi, etc.

I love helping businesses connect with their ideal customers using the skills and expertise I've gained in the online world. I am also continuously upgrading my skills in this domain by learning and developing a new set of skills from various popular blogs to achieve my goals and help the business achieve its goals faster and better.

📚Educational background:

I hold a diploma in digital marketing with a bachelor's degree in marketing and communication from a lovely professional university. I also hold some of the popular online certifications from Google and Hubspot in the same digital marketing domain to showcase my skills, knowledge, and expertise in the world of digital marketing.

💼 Areas of Expertise:

• Search Engine Optimisation: Including keyword research, competitors analysis, keyword gap and content gap analysis, on-page, offpage, technical seo, Content marketing, and link building and outreach, CRO optimisation.

• Social Media Optimisation: Including setup of brand profile, optimisation, content calendar, posting and scheduling, and engagement generation.

• Social Media Marketing: Running paid campaigns on Instagram, FB, campaign optimisation, campaign setup, pixel setup, budget optimisation, and reporting.

• Content Marketing: Topic research, content calendar setup based on keywords, Content outline and briefs, Content preparation focused on target keyword and intent, and optimised Semantic queries, rich snippets, FAQs, Citations, Authoritative resources, Expert quotes, and people also asked queries. 

• Influencer Marketing: Research of niche-focused influencers based on their growth insights, preparation of outreach script, price negotiation, review of final draft, and tracking and monitoring the ROI.

• YouTube SEO: Video distribution with proper Seo, channel optimisation including profile, cover DP, about content, social links, customised subscribe button, etc.

• Backlinks Building: Creation of HQ backlinks from manual or outreach process.

• Content Optimisation: Optimisation of existing website or blog content, including Images, videos, TOC, CTAs, updated information, proper internal links of blog, services, or product pages, etc.

• Technical SEO: Optimisation of website technical issues, including core web vitals, crawling/indexing, invalid redirections, canonicalisation, 404, 500 server error, etc. 

• Marketing Strategy: Building a Strategy for SEO, Content, Social Media, Influencer marketing, content optimisation, and backlinks for driving growth and success.

• Content Writing using AI: Building structured, SEO and AI-optimised content using premium models, including ChatGPT, perplexity, Claud, DeepSeek, AIFiesta, for better visibility and online growth.

• Online reputation management: Posting and responding to customer reviews, removing negative reviews by posting quality reviews on platforms like Goodfirms, Producthunt, spreading positive news through a blog, PR, sponsored articles, listings and requesting indexing to remove negative reviews from SERP.

• Local SEO: Profile Setup including NAP, keywords and description, CTA and social links, brand logo and images, and posting and scheduling to increase ranking and awareness.

• Pinterest Marketing: Profile setup, including logo and cover, NAP, CTA, store setup, and posting and scheduling with hashtags.

• Lead Generation via content marketing & influencer marketing

🔧 Soft Skills:

• Strong communication and team collaboration skills

• Proficient in Google Analytics, Google Search Console, Meta ads, and other digital marketing tools

• Strategic thinking and campaign optimisation

• Exceptional data analysis and interpretation

• Client communication and handling

• Ability to grab things faster and respond quickly

• Adaptive

• Quick learner and active listener

• Hardworking and patient

• Honest, faithful and a team player

Awards and Recognition:

HubSpot-certified SEO, Social Media, and Digital Marketing Specialist

Recognised best employee of the month by Udit Chopra for increasing B2B revenue by 50%

Recognised as the best employee signature of the month among 50+ employees by Ajay Chaudhary, Softrix Web Solutions' founder.

Achievements:

• Increased SpymasterPro's traffic, leads, and organic ranking by 50% through SEO, content marketing, backlinks, YouTube SEO, influencer marketing, and content optimisation strategies.

• Increased organic ranking of fashion and beauty brand, Dollyslash.com, using SEO, Content distribution, link building marketing channels.

• Led influencer marketing strategies to enhance 5000 referral traffic and 100+ leads/month for B2B software, Spymaster Pro.

• Led successful content marketing campaigns for Spymaster Pro, resulting in a 20% increase in organic traffic, page views, and traffic for Spymaster Pro.

• Increased 3500 subscribers and 50 users/day for spymasterpro's YouTube channels using video marketing and Seo optimization stategies.

• Demonstrated expertise in technical optimisation, driving a 30% increase in website loading and user experience

Let's connect! I am open to discussing collaborative opportunities, offering consultations, or engaging in insightful discussions about the exciting realm of digital marketing. Feel free to reach out on LinkedIn or explore my Portfolio.

Projects Worked On

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