I've been interning with the streetwear brand Terrible People. Throughout my time, I have been creating and developing a digital presence, both for social media as well as a conventional web page.
In generating these assets, I've pulled inspiration from Philadelphia culture as well as from pop culture. This is to build a brand image that's easily relatable to the masses.
Drawing inspiration from the SEPTA posters promoting safety, I took aim and produced the opposite while maintaining the style.
This was a piece building upon my Adobe Firefly experience, and finishing it off with a light amount of Photoshop to produce an announcement image for Instagram.
This piece builds upon the fundamental concept that sticking our logo on things is obnoxious in the best possible way.
Pulling upon the company's Philadelphia influence and ties to graffiti culture, I created a series of digital stickers. I've paired these with divisive pop culture icons- or "terrible people" as it were- to create images for use within social media as well as the Terrible People website.