Projects

Social Media & Lead Generation Growth for kids’ nutrition brand  

OVERVIEW:
Led digital marketing for a kids’ nutrition brand, using Facebook and Instagram to drive brand awareness and generate quality leads. Focused on creative content, smart ad campaigns, and data-driven optimisation.

KEY ACHIEVEMENTS:

• Reached 103K+ on Instagram and 107K+ on Facebook 

• Generated 2,600+ content interactions and 211 WhatsApp leads

• Increased post engagement with targeted campaigns and visits to the Instagram profile by 528+ in a month.

• Strengthened brand identity using child-friendly visuals and seasonal posts

• Optimized ads based on real-time performance data for maximum ROI

Role: Managed end-to-end social presence, content calendar, ad set-up, and reporting.

Google Ads Campaign for Real Estate Brand 

OVERVIEW:
Managed Google Ads campaigns for a luxury real estate client aiming to boost online brand awareness through high-impact video ads and targeted reach. 

Key Achievements

• Delivered over 1.17M impressions and 865 clicks in a single campaign.​

• Drove 10k+ video views with a strong view rate of 6.6%.​

• Featured creative video ads highlighting project USPs, such as luxury living and family-friendly amenities.​

• Optimized campaign performance daily for best reach and engagement.

Budget & Performance

• Total ad budget managed: ₹22,000–26,000 per campaign.​

• Achieved average cost per view (CPV): ₹0.27 and average cost per click (CPC): ₹30.33.​

• Maintained a high optimization score (up to 96.5%), showing efficient use of resources.​

Social Media Project Management Across Diverse Industries

Overview:
Executed full-funnel digital marketing for multiple clients, covering industries like restaurants, immigration,  cycling brands, and real estate. Specialized in social media optimization, Brand reputation Management, content curation, and audience growth.

Key Focus Areas:

• Managed and optimized brand profiles on Instagram, Facebook, LinkedIn, and Google My Business.

• Developed creative content ideas to build visibility, audience trust, and engagement.

• Led organic and paid lead generation campaigns using data-driven planning and meta ads.

• Maintained strong brand reputation through strategic social media management and consistent reporting.

Role Highlights:

• Delivered visually appealing content and campaign calendars for diverse clients.

• Performed competitor and market analysis to identify new trends and opportunities.

• Ensured smooth teamwork, overseeing content production, ad execution, and real-time campaign optimization.

 Google My Business - Results in Local Search Ranking 

YouTube & Instagram Channel Growth 

Overview: Managed and grew two major YouTube channels and related Instagram profiles for a media company, driving substantial increases in subscribers, views, and engagement.   

Key Achievements: 

• Main YouTube channel: Increased subscribers from 275K to 350K and generated 20.7 million total views through fresh content, improved thumbnails, and rollout of trending topics.

• Company Instagram: Grew followers from 318K to 322K by aligning YouTube launches with Instagram promotions and strong community engagement.

• Punjabi Podcast Channel: Revitalized channel to reach 4.7 million views and expand Instagram reach to 501K, boosting organic shares and listens.

• Delivered higher engagement and organic reach by optimizing posting schedules, targeting key audience segments, and experimenting with new content formats.

Boutique Social Media Growth & Organic Leads

Overview

Built and optimized a boutique’s online presence from scratch, focusing on Instagram and Facebook. Developed content ideas, ran competitor analysis, and created visually appealing posts and reels to highlight services and suit designs. These efforts drove organic reach and attracted both local and international leads.

Roles & Responsibilities

• Created and optimized boutique social media profiles

• Researched content trends and competitors in the fashion segment

• Managed social media campaigns and engagement using Meta Business Suite

• Ran targeted ad campaigns with Facebook Ad Manager

Key Achievements

• Grew Instagram reach to 35K in just 2 months through strategic organic content

• Gained 276 followers organically within 2 months, increasing local interest

• Produced a viral Instagram reel that reached over 28K accounts

• Improved Google My Business presence to 500 interactions and 12K views

• Attracted new client inquiries from both local and international opportunities through organic efforts

• Achieved top-5 ranking for "Sukhjit Boutique" in AI tools like ChatGPT and Gemini when searching for best boutiques in Ludhiana

Website Development & SEO Optimization - WordPress Project

Personal Website Project

I designed and developed my own website from scratch using WordPress. The site showcases my digital marketing work, features a clean design, and includes interactive elements like a newsletter pop-up. Building this site helped me sharpen my web development and SEO skills 

Facebook page project