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Success Management Theory
Success Management Theory
The Success Management theory focuses on defining, leveraging, and securing the success of endeavors by gaining a comprehensive awareness of what is valued by stakeholders to achieve success and manage according to such understanding. The Success Management theory proposes that it is not enough to evaluate the accomplishments and impacts of an endeavour only at its end and only from a single perspective — success needs to be understood by considering the perspective of all stakeholders and must be continuously potentiated along the course of an endeavor (taking into account all the success facets - figure 1).
Figure 1. Facets of success (Varajão et al., 2022)
At the core of the Success Management theory lies the Success Management process (figure 2), which aims to provide individuals and organizations with a clear, shared, and continuously updated picture of what success means in the context of their endeavors and the success levels being achieved in those endeavors by taking into account the evolution of the dimensions of success over time and the perspectives of all the relevant stakeholders. The main objective is to enhance and secure endeavors’ success at maximum levels by acting accordingly.
Figure 2. Success Management Process II (Varajão et al., 2022)
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