Meta Algorithm Insights: Why Your Ads May Underperform

If your Meta ads aren’t getting the results you want, the problem might be the algorithm. Meta decides who sees your ads based on many factors, like who your audience is, how people interact with your content, and how relevant your ad is. Even small changes in user behaviour or platform updates can affect your ad’s reach and performance. Understanding how the algorithm works can help you make better choices for targeting, bidding, and creating ads that actually work. In this post, we explain the main reasons why your ads might underperform and give simple tips to improve your results. By learning how Meta’s system works, you can spend your ad budget smarter, reach the right people, and get better outcomes from your campaigns.