Work experience

  • Senior Data Analyst, Tiger Analytics, Oct 2017 - Jan 2019, Chennai, Tamil Nadu, India

Project: Understanding the preferences of Indian Television audiences

Responsibilities:

  1. Developed a Multiple-Discrete Continuous Extreme Value Model to predict time allocation budget for various TV programs.

  2. Developed probabilistic models to derive customer segmentations for targeted advertisement.

  3. Identifying the preferences of viewers based on current TV viewing patterns for future TV program development.


  • Research Assistant, Institute for choice, Feb 2016 - Jun 2017, Sydney, Australia

Projects:

  1. Reducing cell-phone use behavior while driving in South Australia (The Motor Accident Commission) through the understanding of psychological factors in explaining the possible causalities.

  2. Reducing speeding behavior in South Australia (The Motor Accident Commission) through the understanding of psychological factors in explaining the possible causalities.

  3. The impact of Geo-Trademarks on Australian products (Cheese, Citrus, Fresh meat, Cured meat, Olives, Olive oil, Spirit, and Wine): Market share and pricing impacts

  4. Analyzing the meat purchase behavior of individuals

  5. Modeling the National park visitation behavior of individuals in New South Wales (NSW)


Responsibilities: For all the projects, I contributed to the design of surveys. Further, performed model estimation and development of decision support system.

  • Graduate Student, University of Texas at Austin, Aug 2012 - Nov 2015, Austin, Texas, U.S


Project: Activity-based Travel-Demand Analysis for Southern California Association of Governments

Responsibilities: Contributed to the development and upkeeping of the comprehensive econometric micro-simulator for socioeconomic, land use, and transportation system (CEMSELTS) and a comprehensive econometric micro-simulator for daily activity-travel patterns (CEMDAP).



Project: A Tour-based National Model System to Forecast Long-distance Passenger Travel in the United States

Responsibilities: Developed (1) activity participation and duration prediction model for non-business purposes (Tobit Model), (2) scheduling of business and non-business trips (Multiple-Discrete Continuous Extreme Value Model), and (3) party size and composition models (a set of count models).



Project: Improved Trip Generation Data for Texas Using Workplace and Special Generator Surveys

Responsibilities: Performed feature engineering to enrich the survey data. A number of landuse variables were created using GIS maps and their effect on trip generation and attraction were quantified.



Project: A Generic Mode Choice Model Applicable for Small and Medium-sized Metropolitan cities

Responsibilities: Developed and implemented a mode choice model for the Texas transportation department. We designed a mode preference survey for data collection and used Multinomial logit model for travel-mode prediction. Travel-mode predictions were then aggregated for various origin-destination pairs to highlight the demand pattern.


  • Project Assistant, Indian Institute of Technology, Madras, Sep 2011 - Jul 2012, Chennai, India

Project: Implementing Advance Traveler’s Information System (ATIS) for Indian cities

Responsibilities: Developed and implemented a Kalman filter based travel time prediction model utilizing real-time GPS data.