Important Points to be noted before posting Guest Post
Guest posts must be well-written. Search engines are beginning to get choosy, people too.
They need to be on-topic. People must want to read them to get maximum value.
People should want to share them using social media. Sharing increases readership.
Outbound links must be helpful and relevant to the article. Anchor text over the links accurate.
Don't post on sites that clearly post a lot of guest content because the links are pretty much useless.
Who Can Write Guest Post
Almost anyone can write a guest post, but few can write a really good one that goes viral. You can't generally "make" a post go viral. But it does not need to go viral. It just needs to be helpful, on-topic and well-written to generate traffic and link juice over time.
A good guest post is on-topic, relevant and can be of various lengths. Most guest posts are between 500 and 1000 words but folks like Neil Patel say they should be much longer. More like 2500 words. Data suggests that more content means your web page has odds for a high position in Google results. For a detailed overview of how to write a post for people and search engines.
Sometimes it's worth it to hire a professional to write guest posts because doing so consistently is important. Once per week at least, and who has time for that? Well, we do.
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Google wants guest posts to include nofollow links
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