From Microscopes to Marketing: A Journey of Growth and Innovation

 In the heart of India’s digital jungle, my story begins not in a marketing agency, but in a microbiology lab. I am Subhasish Adhikary, a Growth Marketing Specialist who believes that the best journeys often start with an unexpected turn.

The Spark of Change 

During my BSc in Microbiology, I discovered something more interesting than bacterial cultures – the world of digital marketing. It started with a simple blog on Google’s Blogger platform and this small step changed my entire career path. Like a scientist observing an experiment, I watched as my first blog posts reached readers all over the world.

What started as curiosity turned into passion. Website traffic became my new petri dishes and SEO strategies replaced lab protocols. This wasn’t just a career switch, it was a transformation that would define my professional identity.

Growth Marketing Specialist: Where Science Meets Strategy

Today I bring together analytical precision from my scientific background and creative innovation from my marketing expertise. With over 5 years of digital marketing experience, I have helped numerous businesses build their online presence and grow sustainably.

As a Growth Marketing Associate at Wisestep, I am applying my expertise to transform how an innovative Applicant Tracking System (ATS) connects with its market. My role goes beyond traditional marketing – it’s about creating ecosystems where businesses can thrive in the digital age.

Key Achievements and Expertise

My journey has given me a wide range of skills that include:

• Growth Marketing Strategy

• Search Engine Optimization (SEO)

• Content Marketing and Storytelling

• B2B Marketing Tools (CDP, Apollo.io, Reply.io)

• Marketing Automation (Hubspot, Zapier, Make.com)

• Customer Relationship Management

• Affiliate Marketing Management

• E-commerce Optimization

The Entrepreneurial Spirit

My passion for digital innovation led me to launch NextBuy.in, an e-commerce venture that sells handicrafts and handmade jewelry. This entrepreneurial venture taught me so much about digital commerce, marketplace optimization and customer engagement across platforms like Meesho, Flipkart and Amazon.

Beyond the Screen

Digital marketing is my profession but my curiosity goes beyond the screen. I’m a chai enthusiast who believes the best ideas are born over a cup of traditional Indian tea. When I’m not building marketing campaigns I’m usually lost in PC gaming where strategy and quick thinking come together in a different way.

My Approach to Growth Marketing

I believe in growth marketing that’s data driven and human centric. Every campaign I build is based on three core principles:

1. Scientific Analysis: Using my science background to approach marketing problems with a methodical approach

2. Creative Innovation: Finding unique solutions to help businesses stand out in crowded spaces

3. Continuous Learning: Staying ahead of digital trends and emerging technologies

Let’s Build Something Awesome

Whether you are a startup looking to set up your digital presence or an established business looking to scale up, I can help you transform your digital marketing strategy. My approach combines tested methods with new techniques to deliver results.

Ready to Grow Together?

I love to chat about new opportunities and challenges in the digital marketing space. Whether you need consultation on SEO, content marketing or overall growth strategy, let’s talk and see how we can help you achieve your goals.

Email me at subhasishadhikary@proton.me to start a conversation about your digital marketing needs.

 View My Resume

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