Each material used to create our furniture designs, from the wood to the packaging is analyzed and well thought out. Our design team thinks about the effect on the environment, quality of materials, convenience of assembly, aesthetics and cost of materials. We chose to use a solid hard wood species called Paulownia for our New Age furniture designs. At first glance, Paulownia hard wood seems like any other. From an aesthetic standpoint, it generally has a straight grain with grey hues and pink highlights. So, why did we choose to utilize Paulownia wood? Below are 4 reasons, which will shed some light on our design team’s genius!

It’s Incredibly Lightweight- In our mind, weight is one aspect of furniture commonly overlooked. We truly Appreciate Lightweight. Why? Whether you live in a college dorm, a suburban house or an apartment living the city life, being able to move your furniture on your own, is highly convenient. Paulownia wood allows us to deliver the heavy industrial style look, with much less weight. At half the weight of pine, Paulownia is an attractive alternative to heavier woods. Think it’s about time to vacuum under the coffee table (so do we😊)? That’s an easy fix, and by easy, we mean easy on your back!

It has Unique Properties- Solid wood should be treated with care and respect. If thrown around carelessly or knocked hard enough, it will damage. Paulownia hard wood (also known as Royal/Empress Paulownia or Princess tree) has been officially deemed the aluminum of timber, as it is the lightest to strongest ratio wood species in the world. it is odorless, naturally resistant to fire, salt water, termites, decay and rot! All these amazing natural attributes make Paulownia a phenomenal addition to our New Age product line!

It Has an Attractive Look & Feel- Paulownia isn’t just practical, it looks good! It was once customary in Japan to plant a Paulownia tree when a baby girl was born. When both the girl and tree matured, the Paulownia tree would be used to create a beautiful dowry chest, befitting a young bride. In choosing Paulownia, our design team were able to achieve our distinct industrial style look and feel with a rustic distressed finish while applying a variety of (low VOC) stains meant to capture the natural beauty of the grain.

It’s Super Sustainable- Our core mission is to produce the highest quality, eco-conscious and affordable furniture. Truly the main reason we picked Paulownia is its natural sustainability due to its incredible rate of growth at an average of 6 to 13 ft. in a year!

Reference: https://furniturepipeline.com/blog/2019/03/20/why-we-chose-paulownia-wood/