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We’re delighted to extend a personal invitation to you for Style Edina Weekend, taking place May 29–31.
What began as the Style Edina Fashion Show has evolved into a beautifully curated, multi-day experience—designed to celebrate exceptional retail, thoughtful experiences, and the vibrant community that makes Edina such a distinctive destination. We’ve chosen to participate in a meaningful way and would be honored to have you join us.
This weekend was created with intention: to support and elevate the local businesses that define the character and charm of our community. Your presence and participation is not only appreciated—it plays a part in sustaining and strengthening what makes this place so special.
This is your invitation to secure your Shop ’Til You Drop Weekend Pass with exclusive access to a collection of elevated experiences across three of Edina’s most iconic destinations:
Southdale Center — refined, modern, and newly reimagined
Edina Galleria — sophisticated, curated, and timeless
50th & France — intimate, charming, and effortlessly chic
Throughout the weekend, you’ll enjoy a series of bespoke touches—private offers, styling experiences, and thoughtfully designed moments available only to pass holders.
Your experience also includes:
• A beautifully curated weekend guide, tailored for effortless navigation
• Priority access to schedule in-store experiences and activations
• A Saturday Happy Hour gathering
• A custom Style Edina scarf
• Reserved seating at the Style Edina Fashion Show on Sunday, featuring over 30 retailers presenting their spring collections
For those wishing to fully immerse themselves in the weekend, preferred accommodations are available at The Westin Edina Galleria at an exclusive rate, along with a welcome experience upon arrival.
This is a limited and intentionally intimate experience, with only 160 weekend passes available. Thousands of dollars in promotions and offers extended to only an exclusive few … those with the Shop Til You Drop Weekend Pass.
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