Global Purple Sweet Potato Pigment Market was valued at USD 0.06 Billion in 2022 and is projected to reach USD 0.13 Billion by 2030, growing at a CAGR of 10.32% from 2024 to 2030.
The purple sweet potato pigment market has seen a surge in demand due to its growing recognition as a natural and healthy food coloring agent. Derived from the vibrant purple flesh of sweet potatoes, this pigment has gained popularity in a variety of industries, particularly in food and beverages, cosmetics, and pharmaceuticals. Its rich antioxidant content, primarily anthocyanins, offers numerous health benefits, such as reducing inflammation and boosting the immune system, making it an appealing alternative to synthetic colorants.
In the food industry, purple sweet potato pigment is used to color a range of products, including beverages, baked goods, confectionery, and dairy items. This shift towards natural ingredients has been driven by consumer demand for cleaner labels and healthier products. For example, the beverage sector is increasingly incorporating this natural pigment into juices and smoothies, while confectionery manufacturers are embracing it to produce vibrant, eye-catching candies.
Furthermore, the pigment's anti-aging and skin-protecting properties have made it a sought-after ingredient in cosmetics and skincare products. Its antioxidant-rich profile helps neutralize free radicals and protect the skin from UV damage, thus preventing signs of aging. As consumers become more conscious of ingredient safety and sustainability, the demand for natural pigments like purple sweet potato is expected to continue growing, fostering innovation in product development.
Geographically, Asia Pacific remains the largest producer and consumer of purple sweet potato pigments, driven by countries like Global, China, and Taiwan, where the plant has long been cultivated. However, as awareness spreads globally, regions such as North America and Europe are also witnessing increased interest. The market is poised for steady growth, with new applications and research into extracting and utilizing the pigment more efficiently.
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FoodRGB
Quality Products Lab Private Limited
Hebei Lihua Biotechnology Co.
Ltd.
Henan Zhongda Hengyuan Biotechnology Stock Co.
Ltd.
Suncore Foods Inc
Nutripharma Co. Ltd.
EPC Natural Products
Organic Herb Inc
Shanghai Aladdin Biochemical Technology Co.
Ltd.
Shanghai Canspec Scientific & Technology Co.
Ltd.
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Purple Sweet Potato Pigment Market
Food
Cosmetic
Pharmaceutical Industry
Textile Industry
Others
Based on Types the Market is categorized into Below types that held the largest Purple Sweet Potato Pigment market share In 2023.
Food Grade
Chemical Grade
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Global, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Purple Sweet Potato Pigment Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Purple Sweet Potato Pigment Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Purple Sweet Potato Pigment Market, By Type
6. Global Purple Sweet Potato Pigment Market, By Application
7. Global Purple Sweet Potato Pigment Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Purple Sweet Potato Pigment Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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