virtual matsuri

In the 2020-2021 school year, I had the wonderful opportunity to be the Matsuri Co-Coordinator at UC San Diego which is a joint-annual event between the Japanese Student Association and Nikkei Student Union. 

Matsuri at UC San Diego is a Japanese Night Market with food like okonomiyaki, takoyaki, and more, along with games and performances from groups in the community. Every year, Matsuri attracts over 1,500+ people from the San Diego community and is the biggest student-run event on campus. 

With virtual classes in session, we moved Matsuri online - recreating the beloved event into a virtual experience and educational + cultural platform that will be used for years to come.

• Successfully translated Matsuri at UC San Diego in a virtual environment attracting over 1,500+ interactions through our site.

• Created a new merch line, new social media outlets like Instagram, and rebranded our website entirely. Check it out: https://www.ucsdmatsuri.org/ 

• Had Guest Stars be interviewed in our Matsuri program such as Tiktoker @shotaspov who has a following of over 900K. 

As the Co-Coordinator for Virtual Matsuri, I was in charge of managing all marketing aspects, designing merch, website aesthetics, and educational content like Bon Odori. Check out my designs and my teams content execution for Matsuri 2021 by scrolling bellow!

• sixth college graphics

• apparel

• sweet scoops