Venture Pitch
StudioPass

StudioPass - A search engine for local spaces and experiences

Venture Pitch

Are you tired of online living? Do you want real, immersive learning that is truly hands-on? StudioPass is a search engine that specializes in connecting makers with available local art studio spaces and with real, hands-on experiences.

Business Model

StudioPass works by indexing and curating local listings for all types of in-person, hands-on classes offered in the metropolitan areas of Toronto, Montreal and Vancouver. Listings will be curated in over 30 different categories, including

Art

  • Oil painting

  • Water colour

  • Charcoal

  • Drawing

Ceramics

  • Pottery

  • Sculpture

  • Air dry clay

Gardening

  • Flower arrangement

  • Gardening

Music

  • Guitar

  • Piano

  • Singing

  • Flute

Mechanic

  • Bike repair

  • Auto repair

Photography

  • Studio

  • Dark Room

Culinary

  • Bread making

  • Cookies 101

Technology

  • 3D Printing

  • Robotics

Languages

  • Spanish

  • Polish

  • French

Bike repair class at Mike's Bikes
Martha's ceramics classes grow by 63%

Where we are today

In a nutshell, StudioPass is Yelp meets Goop meets Etsy.

The site would need to start like something like Kijiji, where locations and experiences (classes) can be listed for free.
All places and experiences, however, are verified.
Only real places and experiences are allowed on StudioPass.

Revenue Streams

From there, the site has access to a multitude of revenue options such as:

  • Business premium listings (Sponsored boosts)

  • Business consulting services (Account manager co-develops offers with partners)

  • Affiliate revenue - booking through the site

  • Referral revenue - using promo codes from website on-site

  • User premium subscription - with priority access and special discounts

  • Ad Revenue

  • Niche First Party Data

Why invest?

  • StudioPass works like a niche version of Yelp. If Yelp can make money, so can we!

  • No product, no space, no overhead. Our jam is the best information about your real local world. StudioPass aggregates, curates, and augments the presence of local businesses.

  • Online directories are dominated by fast food and restaurant categories. Businesses in other niche spaces have trouble standing out in mainstream directories. By indexing non-restaurant experiences, StudioPass allows niche providers to stand out.

  • StudioPass operates like a co-op.
    To invest in StudioPass you must be a business and you must join our co-op.
    In StudioPass, businesses will always get a share of the work they put on the site.
    Businesses can sign up for a co-op membership or contribute in-kind in the form of content, website traffic, or special offers.

Value Proposition

Local Businesses

  • Exposure & visibility

  • Increased traffic

  • Targeted advertisements

  • Niche customer areas

Users

  • Browse local businesses and services in specialty categories

  • Contributes reviews of StudioPass experiences