The Student Success Business Model Canvas

Business Model Canvas Derivatives

The Student Success Business Model Canvas

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Customer Segments 

• Who will benefit from your education (yourself, employer, family, community, etc.)?

Value Proposition

• There are many templates and formats for value propositions. A popular one is The Golden Circle, which follows a why, how, what format. 

• Why (Purpose):

  • Start by reflecting on your personal motivations and beliefs regarding education and success.

  • Consider questions like: Why do you value education? What drives you to succeed academically? What are your long-term goals and aspirations?

  • Your "why" should capture the overarching purpose or mission that fuels your commitment to being a successful student.

    • Example: “My purpose is to maximize my learning potential and academic achievements, positioning myself for future opportunities and personal growth."

• How (Strategies/Actions):

  • Think about the specific actions, behaviors, and strategies you employ to achieve academic success.

  • Consider your study habits, time management techniques, involvement in extracurricular activities, participation in class discussions, seeking help when needed, etc.

  • Your "how" should outline the methods you use to realize your academic goals and excel in your studies.

    • Example: "I achieve this by actively engaging in all aspects of my education, from attending classes regularly to participating in extracurricular activities and seeking out additional learning opportunities. I prioritize time management, organization, and effective study strategies to optimize my learning outcomes."

• What (Outcomes/Tangible Results):

  • Reflect on the tangible results or outcomes of your efforts as a successful student.

  • This could include academic achievements (such as grades, awards, scholarships), leadership roles, contributions to group projects, internships or research experiences, personal growth and development, etc.

  • Your "what" should highlight the concrete evidence of your success and the value you bring to your academic community and future endeavors.

    • Example: "By embodying dedication, perseverance, and a growth mindset, I consistently excel academically, contribute meaningfully to group projects, and demonstrate leadership qualities both inside and outside the classroom. I am not just a passive participant in my education but an active seeker of knowledge and success."

• To tie it all together, ensure that each element flows logically and reinforces the others. Your value proposition should clearly articulate why you are motivated to succeed, how you go about achieving success, and what specific outcomes demonstrate your success as a student. Keep it concise, impactful, and true to your own experiences and aspirations.

Customer Relationships 

• Think of your student self as a customer and the interactions and connections you have with various stakeholders who play a role in your academic journey within the educational institution who directly impact your success.

• These relationships primarily involve students engaging with faculty members, academic advisors, peers, support services, alumni, the institution itself, and the broader campus community to receive support, guidance, resources, and opportunities that contribute to their academic and personal development.

• Customer Relationships focus on the student's experience and journey within the educational institution, emphasizing the importance of communication, collaboration, and engagement with internal stakeholders to enhance learning outcomes, foster personal growth, and achieve academic success.

• 1. Student - Faculty Relationships:

  • This relationship involves interactions between students and faculty members, including professors, advisors, mentors, and instructors. It encompasses aspects such as communication, feedback exchange, academic guidance, and mentorship.

• 2. Student - Peer Relationships:

  • Peer relationships are vital for student success, as they facilitate collaboration, support, and social engagement. This includes interactions with classmates and campus organizations where students can connect with their peers.

• 3. Student - Support Services Relationships:

  • This relationship involves interactions with various support services offered by the institution, such as academic advising, counseling services, tutoring centers, career services, and wellness programs. These services provide resources and assistance to help students navigate challenges and achieve their academic and personal goals.

• 4. Student - Alumni/Professional Relationships:

  • Engaging with alumni and professionals can provide valuable networking opportunities, career advice, and industry insights. This relationship may include interactions through alumni networks, career fairs, guest speakers, mentorship programs, and internship opportunities.

• 5. Student - Institutional Relationships:

  • Students also have a relationship with the institution itself, including administrative staff, student services departments, and campus facilities. This involves interactions related to enrollment, registration, housing, financial aid, campus events, and facilities usage.

• Each of these relationships plays a crucial role in supporting student success by providing resources, guidance, support, and opportunities for growth and development. By understanding and nurturing these relationships, you can enhance your academic experience, achieve your goals, and thrive both academically and personally.

Channels

• Communication

  • Think about who you need to communicate with for academic success and personal fulfillment (fellow students, teammates, advisors, professors, friends, family, etc.). How can / do you communicate with them? 

  • Think about how you can expand your social and professional network. How can / do you communicate with them? (professional organizations, Diversity & Inclusion workshops) 

• Distribution

  • How can you acquire knowledge related to your interests and goals besides courses? (mentoring, internships, digital badges, trainings) 

    • Modern States - free CLEP test preparation

    • LinkedIn Learning

Revenue Streams

• How will you get the money to pay for college?

  • Paying for College (Khan Academy)

  • Financial Aid - scholarships, work study, grants

  • Employment (BLS OOH)

    • Side Hustle Ideas (The College Investor)

Key Partnerships 

• Key Partnerships in this model refer to strategic alliances and collaborations that students intentionally cultivate with external entities to support their academic and personal development.

• These partnerships are proactive efforts by students to connect with organizations, businesses, professionals, community groups, and other stakeholders outside of the educational institution to access resources, opportunities, and support.

• Key Partnerships may involve formal arrangements, such as mentorship programs, internships, community service projects, research collaborations, entrepreneurial initiatives, or networking events, where students engage with external partners to enhance their learning experiences and achieve their goals.

• The focus is on students building mutually beneficial relationships with external entities to supplement their educational experiences, gain practical skills, explore career paths, and contribute to their communities or industries of interest.

• Examples

  • 1. Peer Partnerships:

    • Students form partnerships with their peers to collaborate on academic projects, study together, share resources, and provide mutual support. These peer partnerships foster a sense of community, encourage knowledge sharing, and enhance learning outcomes through collaborative efforts.

  • 2. Industry Partnerships:

    • Students cultivate partnerships with professionals in their field of study or industry to gain insights, explore career opportunities, and build networks. These partnerships may involve informational interviews, job shadowing, internships, mentorship programs, and networking events that connect students with industry professionals.

  • 3. Community Partnerships:

    • Students engage with local community organizations, non-profits, and businesses to participate in service-learning projects, volunteer initiatives, and community-based research. These partnerships provide students with real-world experiences, opportunities to apply classroom learning, and contribute to the community's needs.

  • 4. Entrepreneurial Partnerships:

    • Students interested in entrepreneurship build partnerships with startup incubators, accelerators, business mentors, and industry experts to develop their entrepreneurial skills, launch ventures, and access resources and support for their entrepreneurial endeavors.

  • 5. Faculty Partnerships:

    • If you work together with faculty, such as by being a teaching assistant, learning assistant, research assistant, etc.

• Focusing on the partnerships that students proactively build highlights the agency and initiative of students in shaping their own educational experiences, accessing resources, and pursuing their academic and career goals. It emphasizes the importance of collaboration, networking, and community engagement in supporting student success.

Key Activities

• What do/should you do as a student to be successful?

  • Learning Strategies 

  • Time management. Devoting time to classes. 

  • Active Reading using SQ3R and taking notes

  • Active listening and taking notes

  • Service Learning, Learning Community, Research with Faculty, Internship or Field Experience, Study Abroad

  • Volunteer Experience

Key Resources

• Personality resources: Who you are (grit quiz, growth mindset, Big Five, BOSI Assessment, etc.) 

• Knowledge resources: What do you already know? (skills CareerOneStop Skills Matcher, interests O*NET Interest Profiler certifications, honors & awards, digital badges)

• Human resources: Who you know (mentors, strong ties, weak ties)

• Technology resources: What you need for your college or major (hardware and software)

Cost Structures 

• Financial Literacy (Better Money Habits)

• Mental costs (LinkedIn)

• Costs of college

  • Paying for College (Khan Academy)

• Costs outside of college

  • Cost of Living (Numbeo)

  • Personal Income Flowchart (Reddit)

Student Success BMC sections mapped to LinkedIn sections

To make this a more lasting and meaningful activity, use what you developed to enhance your LinkedIn profile. 

• Customer Segments 

• Value Proposition -> Headline

• Customer Relationships -> Education or Organizations

• Channels

• Revenue Streams -> Experience / Position

• Key Partnerships  -> Connections

• Key Activities -> Volunteer Experience

• Key Resources -> Skills or Licenses and Certifications or Honors and Awards

• Cost Structures 

Related Survey of Entering Student Engagement (SENSE) Sections

18e. An advisor helped me to select a course of study, program, or major [ACADPLAN]
18f. An advisor helped me to set academic goals and to create a plan for achieving them [ACADPLAN]
18h. A college staff member talked with me about my commitments outside of school (work, children, dependents, etc.) to help me figure out how many courses to take [ACADPLAN]
18i. The college provided me with adequate information about financial assistance(scholarships, grants, loans, etc.) [EARLYCON]
19e. Participate in supplemental instruction (extra class sessions with an instructor, tutor, or experienced student) [ENGAGLRN]
19k. Use an electronic tool (e-mail, text messaging, Facebook, MySpace, class Web site, etc.) to communicate with another student about coursework [ENGAGLRN]
21a. I learned to improve my study skills (listening, note taking, highlighting readings, working with others, etc.) [COLLREAD]
21b. I learned to understand my academic strengths and weaknesses [COLLREAD]
21c. I learned skills and strategies to improve my test-taking ability [COLLREAD]
Benchmark Survey Results SENSE Respondents

Sample Student Success Business Model Canvas

Customer Segments 

• My education benefits me personally, providing fulfillment and skills. 

• Professionally, employers gain from my versatility and innovative thinking. 

• My family benefits from a contributing member.

• The community benefits as I aim to use my skills for positive societal impact.

Value Proposition

• (Why) I pursue education to harness the power of knowledge, fostering a love for learning in myself and inspiring others.

• (How) Approaching education with curiosity, collaboration, and practical application, I blend theoretical and real-world knowledge to develop versatile skills.

• (What) I aim to gain a well-rounded skill set for personal and societal benefit. Engaging with me means embracing lifelong learning, critical thinking, and a commitment to positive impact – yielding innovative solutions and a collaborative mindset. Join me on a journey where education isn't just a means but a continuous enriching process.

Customer Relationships 

(Me with school academic support) 

• My advisor is Kelly Lacroix. 

• Academic support services is in the library and offers Supplemental Instruction, Writing Lab, Tutoring, Skill Builder Sessions. https://www.fgcu.edu/academics/caa/ 

• The career development office is in the exploratory advising building and does LinkedIn reviews, mock interviews, and other programming and events. https://www.fgcu.edu/careerservices/ 

• My instructor's office is in Lucas Hall and his hours are M, W, F 12-4. 

Channels

• Use GroupMe for ENT 2000 classmates

• Use Teams for Prof. V

• EagleLink shows student clubs, organizations, and events https://fgcu.campuslabs.com/engage 

• IBM Skills Academy https://www.fgcu.edu/ibmskillsacademy/ 

Revenue Streams

• part time job

• apply for scholarships

Key Partnerships 

(Me with other students, inside and outside class, and other people who help you, besides school academic support. Social connectedness and community.)

• Student Engagement (Campus Life, Student Involvement, Housing & Residence Life, University Recreation & Wellness, Student Health Services) https://www.fgcu.edu/ssem/studentengagement 

• Study group

Key Activities

• Take notes in OneNote as I read and listen in class

• Maintain an academic calendar

• Volunteer / complete service learning hours

Key Resources

• My grit score: 3.5

• My Big Five scores: O 58%, C 60%, E 40%, A 67%, N 4% 

• My BOSI Type: S O 

• My CareerOneStop Skills Matcher skills: Clerical, Instructing, Speaking, Teaching and Course Design, Time Management

• My O*NET Interest Profiler interests: Realistic 9, Investigative 12, Artistic 14, Social 25, Enterprising 11, Conventional 21

• My certifications: 

• Technology resources: https://fgcu.zendesk.com/hc/en-us/articles/360044424331-Minimum-Technology-Requirements-for-Students 

Cost Structures 

• Tuition and fees

• Books and supplies

• Food and housing

• Transportation

• Personal expenses

• (https://www.fgcu.edu/admissionsandaid/financialaid/undergraduate/cost/costofattendance)