CURRENT ART EXPERIMENTS 👇

EXPLORE LETHBRIDGE through our series of free, interactive, public art installations.

These are temporary installations, so check 'em out while ya can!

Can't find 'em? See all the locations here!

POCKET GALLERY: launches March 1

Location(s): TBA

The purpose of this art experiment is twofold:

1) to make local art more accessible to the public &

2) to encourage more whimsy in the world.

Lofty goals? Perhaps.. but we wouldn't be us without those, right??

Status: CALL CLOSED, ARTWORKS CURRENTLY UNDERWAY

HiDDEN GEMS: launches May 1

How do you make something priceless? Make it so it can't be bought -- it can only be found.

We're back for another round of the most exclusive club in town: the 2026 Finders Club. This year, the HiDDEN project will connect you with local artists creating one-of-a-kind artworks that can't be purchased -- they can only be found.

Status: CREATIVES: Call CLOSED. FINDERS: We start May 2026.

Wanna get excited? Learn more about our HiDDEN project here.

UNDERWAY: (RE)SURFACE, Pt. 2/2.5

Every good art experiment starts with an ask. And we had a big one. Follow along as artists & creatives imagine a more colourful world with us. Over 60 local & international creatives (re)imagine the city through the eyes of an artist. You'll never see Lethbridge in the same light after this.

It's Official: We've Got Merch!

....do you want some? Sizes S - 3XL available

All merch funds our feral art experiments!

Recent(ish) yet definitely STILL relevant news..

We've got BEANS!

What happens when Strudels are exposed to Coffee? Pretty much everything. We've teamed up with our friends at Cupper's Coffee & Tea to bring you a little bit of sweetness to your cup. Each bag comes with an honorary membership to STRUDELBRAND! (And no, that's not a bribe 😉)

CELEBRATE WITH US!!

THANK YOU, Allied Arts Council of Lethbridge, for awarding STRUDELBRAND the Excellence in Business award at the 2025 Mayor's Luncheon Awards Ceremony!! We were equal parts thrilled, surprised & gluten-free. View all our awards here

What made YOU fall in love with Lethbridge?

We really wanna know!

WE HAVE A NEW HOME!

The great Pastry takeover of Downtown Lethbridge is here. We're now located in the Trianon Art Gallery! It's fitting, don't you think? A dark hallway & a surpriiiise.

Open by appointment only right now. Please email stillhere@strudelbrand.com to book a chat!

TALKING LETHBRIDGE with STRUDELBRAND

It's been a long time coming, but it's almost here: TALKING LETHBRIDGE with STRUDELBRAND, the podcast inspired by our Stories of Downtown film. We had so much fun chatting with the people of downtown, we wanted to expand to the rest of the city & keep sharing stories. Want to be our guest when we ramp up? Sign up here!

DID YOU FIND A BAG?

Do you want to? Our pop-up gift drop project "HiDDEN" is on hiatus until May 2026. Keep up to date with it on our socials.

We drop bags in the world & hints online.

Okay, but... WHAT IS STRUDELBRAND??!

Contrary to all assumptions, we're not a bakery. (We can't eat wheat due to an Ancient Generational Curse.) So just think of StrudelBrand as an everlasting ode to the unrequited love... of Pastries.

When we're not mourning wheat, we're taking the city by storm, spreading art & spraying confetti everywhere, as an interactive, art experiment / community-focused marketing powerhouse. Yeah, it's a lot. But so are we 😉

Want to work with us? Let A Pastry Know!