4 Reasons Mobile Marketing Will Take Over 2019

When it comes to mobile marketing trends, the innovations of the previous years will come to play in 2019 and customer will be the king. Here are the 4 major trends that will take over this year.

1. Progressive Web Apps (PWA)

PWA is still not a very well-known trend but is surely emerging as one. Google defines it as “user experiences that have the reach of the web”. They are the next big thing for mobiles. Essentially, they are apps but better- with silky smooth animations, no botched scrolling, and monumentally more reliable as they load even in the diciest network conditions.

2. 5G

4G mobile network revolutionized the mobile world, setting the stage for powerful video streaming, AI and augmented/virtual reality. Experts estimate that 2019 is going to take it a step further with the 5G. Its ability to process data faster will enable more interactive ads, more immersive demos using AR, and more engaging user experiences.

3. Mobile Video

Smartphones have become the dominant channel for watching videos online, over 50% of them being shared. The growth predicted for the coming year is estimated to be enormous. Though it is still a relatively newer platform for advertising, mobile is forecast to account for 72% of the growth in spending on online video marketing.

4. Augmented Reality (AR)

AR, which became a key element of mobile ads and social platforms in 2018, is going into its grown-up phase. Apple, Google, and Facebook are estimated to be the dominant forces in the AR space, either by collapsing, acquiring or innovating with smaller firms.

With the fast-paced growth and innovation cropping up every single day, it is essential that brands tap into the beating nerve of this tech – mobile marketing – to reach wider audiences in quicker time.

Street73 is the best digital and Mobile Marketing Agency in London. We design and develop mobile apps and websites, and market them to the right target audiences. Be it the creation of apps on platforms like Android or iOS, implementing SEO, or making viral social media campaigns, with the combined experience of over three decades we deliver excellence globally.