Client-strategic Partnerships
Client-strategic Partnerships
Embedded Files
Business Challenge
Business Challenge
Initial Request
Initial Request
Solution
Solution
Result
Result
Substantially increase brand sales
Substantially increase brand sales
Prescriber analysis to build target list
Extensive patient analysis that yielded desired prescribers
From $250 million, driven to ~$1 billion annual revenue
Achieve market leadership
Achieve market leadership
Refined strategies & tactics for more intensive head-to-head competition
Product repositioning leveraging clinical strengths & accessing untapped market segments
First and third market position
Defend against generic competition
Defend against generic competition
Quantify financial harm
Demonstrate financial harm unprecedented and spreading rapidly
$1 billion annual impact on revenue
Find best co-promotion partner
Find best co-promotion partner
Utilized excess capacity
Find strategic partner to maximize revenues
Partnership of “equals” w / common business objectives
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