United States Low Sugar Soft Drinks Market was valued at USD 6 Billion in 2022 and is projected to reach USD 10 Billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030.
The U.S. low sugar soft drinks market has experienced significant growth in recent years, driven by increasing consumer awareness of health and wellness. This shift in preference towards healthier beverage options has led to a surge in demand for low and zero-sugar soft drinks, prompting industry players to innovate and adapt to these changing consumer needs.
One notable trend is the introduction of prebiotic sodas by major beverage companies. For instance, Coca-Cola launched Simply Pop, a prebiotic soda available in five flavors: Citrus Punch, Fruit Punch, Lime, Pineapple Mango, and Strawberry. Each 12-ounce can contains six grams of fiber, Vitamin C, and Zinc, with no added sugar and up to 30% real fruit juice from concentrate. This move aims to attract Gen Z and Millennial consumers interested in holistic health and wellness. However, the $2.49 per can price has sparked consumer complaints. Simply Pop is expected to expand nationwide throughout 2025. citeturn0news24
Similarly, PepsiCo is entering the prebiotic soft drink market with products like Pepsi's upcoming version. This market, initially led by startups Olipop and Poppi, has experienced growth as consumers increasingly favor beverages with health benefits. Combined U.S. retail sales for Olipop and Poppi amounted to about $817 million over the past year. Prebiotic sodas support digestive health by containing dietary fibers like inulin, which feed existing gut bacteria. While the health benefits of prebiotic sodas are not definitively established, they are generally considered healthier alternatives to sugary sodas. citeturn0news28
In addition to product innovation, regulatory factors play a crucial role in shaping the low sugar soft drinks market. The U.S. Food and Drug Administration (FDA) enforces stringent labeling and marketing regulations, ensuring transparency for consumers. Terms like "zero-sugar" are subject to specific criteria, and clear labeling of sugar content aligns with broader health guidelines promoting healthier dietary choices. citeturn0search1
Economic factors also influence the market dynamics. Rising health consciousness, increasing disposable income, and the prevalence of lifestyle-related diseases such as obesity and diabetes have driven a shift in consumer preferences toward low-calorie and sugar-free alternatives. In 2024, 70.5% of U.S. consumers actively sought to limit their sugar intake, fueling demand for sugar-free energy drinks and carbonated beverages. citeturn0search1
The U.S. soft drinks market size was valued at USD 285.93 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2030. This growth is attributed to increasing awareness about the adverse health effects of excessive sugar intake, leading consumers to seek healthier beverage alternatives. citeturn0search2
In response to these trends, companies are investing in research and development to create unique products in a competitive market. This includes introducing new flavors, packaging innovations, and functional beverages that offer additional health benefits, such as enhanced hydration, energy boosts, or probiotic support. For example, in December 2023, PepsiCo launched Starry, a lemon and lime carbonated soft drink, available in regular and zero-sugar versions in several sizes at U.S. retailers. citeturn0search2
Furthermore, the expansion of fast-food chains offering milkshakes and soft drinks with their meals has contributed to the demand for carbonated soft drinks. The rising number of fast-food outlets has led to a rise in the demand for carbonated soft drinks. citeturn0search2
Marketing strategies have also evolved to engage health-conscious consumers. Companies leverage digital marketing, social media campaigns, influencer partnerships, and experiential marketing to build brand loyalty. By creating effective narratives and leveraging consumer insights, brands can connect with their target audiences and differentiate themselves in a competitive market. citeturn0search2
In my personal experience, I've noticed a growing availability of low sugar soft drinks in local stores and restaurants. This shift reflects the industry's response to consumer demand for healthier options. The variety of flavors and functional benefits offered by these beverages have made it easier for individuals like myself to make healthier choices without compromising on taste.
In conclusion, the U.S. low sugar soft drinks market is undergoing a transformation driven by health-conscious consumers, regulatory frameworks, economic factors, and innovative industry responses. As this trend continues, we can expect further diversification and growth in this sector, offering consumers a broader range of healthier beverage options.
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Low Sugar Soft Drinks Market
Diet Soft Drinks
Flavored Sparkling Water
Low-Calorie Tonics
Herbal and Green Teas
Low Sugar Functional Beverages
Health Conscious Consumers
Diabetic Individuals
Fitness Enthusiasts
Families with Children
Corporate and Office Consumers
Online Retail
Supermarkets and Hypermarkets
Convenience Stores
Health Food Stores
Specialty Beverage Stores
Natural Sweeteners
Artificial Sweeteners
Caffeine-Based Beverages
Herbal Infusions
Citric Acid-Based Formulations
Generation Z (8-24 years)
Millennials (25-40 years)
Generation X (41-56 years)
Baby Boomers (57-75 years)
Seniors (75+ years)
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Low Sugar Soft Drinks Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Low Sugar Soft Drinks Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Low Sugar Soft Drinks Market, By Type
6. US Low Sugar Soft Drinks Market, By Application
7. US Low Sugar Soft Drinks Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Low Sugar Soft Drinks Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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