If you want to learn the rules to stock photos to use them in your business, our list with 102 expert tips for creating visual content is a must-read! And you should definitely check these photo editing free trials to take advantage of professional tools to edit your photos, for free.

Stock photography, in general, is an archive of ready-made photos which can be licensed commercially. Getting online images from a stock photo agency is one of the best ways to legally use photos for your project. All the more when they have great potential to be high-converting images.


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In stock photography, there are usually two participants involved: the consumer and the photographer. You (the consumer) do the browsing and downloading of the images, while the photographer (image creator) submits and gets paid a percentage once their photos get licensed and downloaded. Stock photo agencies usually operate on a subscription or credit-based system.

Using stock photos won't hurt your brand's image providing that it works for you. When using stock photos, it is important to note that the image should match your content and be relevant to your business, or appeal to your target audience.

Understanding image copyright, stock photo licensing terms, and its usage rules are necessary for you or your client to avoid costly legal battles. Although copyright law and license agreements are somewhat complex, recognizing the basic elements and terms will significantly help you make better choices.

A consequence of carelessly using unauthorized images can result in you being taken to court for copyright infringement. Illegal use cases usually result in you paying huge amounts of money in damages.

This type of license is cheap but it is non-exclusive. Some stock image websites claim to offer royalty-free images but impose several restrictions in terms of how and what you can do with the image. Thus, it's very important to buy a true royalty-free image or check the license agreement first.

Consequently, RF-licensed images have specific rights and restrictions that apply to them. Each stock photography agencies have its licensing terms. That's why it's important to read the agreement. Below are its most common features:

Pricing: Royalty-free images are amongst the most affordable options in stock photography. However, if you still can't cover their cost, you can benefit from one of the amazing free trials from this list!

Aside from its legal implications, using stock imagery also has some ethical concerns that you need to consider. Using someone else's photo is unethical as it's a form of stealing, as is selling copyrighted photos and claiming them as your own.

Based on the stats that people are more drawn to online posts that have visual content, more and more organizations are using stock photos to drive engagement. The problem with this is that some stock images used are generic and have nothing to do with the story.

This is especially true with blogs that make use of dramatic stock photos for click-bait purposes, designed to grab the attention of online users. Choosing the right image can be a time-consuming task, but is worth the effort when you engage with your ideal target audience.

We are going to discuss some must-follow rules for using stock images. These will help to protect yourself from any issues associated with stock images. Keep on reading for tips to help ensure that you are using an image legally and ethically.

And now that we're through discussing everything you must know about the rules for using stock photos, here are some bonus tips for using them. For more, check out our archive on Stock Photography Licensing.

Yes. Stock photos are copyrighted, meaning someone owns them. In order to use them legally, you need permission. Such permission is known as a license, a contract that authorizes you to use the image in certain ways. Without a valid license, you cannot use a stock photo.

Virtually anywhere! Stock photos have endless possible uses. Royalty-free stock images are cleared for commercial use and can be used for marketing and advertising, branding, and all sorts of creative and commercial projects, be them digital like on websites or social media, or print like for billboards, signage or stationery, etc.

Sure, why not! Social media channels are highly visual and images go a long way on these platforms. Using stock photos is a great way to feed beautiful visuals to your followers daily and easily. Just make sure to use authentic stock photos, as those are the ones that work best on social media.

Depends. Free stock photos are under the public domain or usually under a variant of the Creative Commons license that enables free use. In that sense, they are safe. But for the said license to be valid, there are boxes to check: the license must be authorized by the copyright owner, the people depicted must have signed a model release, and owners of any private property depicted (including buildings, logos, trademarked items and more) must have signed a property release as well. If any of these are missing, the license could be invalid and thus, very unsafe to use.

Yes, if you use them wrong. You must abide by all the terms of the license you have, at all times, with your stock photos. Because infringing the license agreement and/or the copyright of the owner, the privacy right of the models, etc., can get you in trouble.

And let's not even talk about using stock photos without a valid license. That's just trouble from beginning to end.

Yes, this is why it's so important to fully understand how stock photos work and what the license you have covers.

Copyright infringement, image misuse, and other issues can be worthy of a lawsuit, with very variable financial costs.

We aim to provide accurate information at the publication date, but prices and terms of products can change. Conduct your own research to ensure stock photos or services are suitable for your specific needs, as our information focuses on rates, not service. See full Terms & Conditions, Privacy Policy and Disclaimer.

Free Images provides over 300,000 free stock images under its own license. The license allows a very broad range of uses, though it does list several restricted use cases (which are quite common for most free image sites).

Life of Pix lists free high-resolution photographs and videos with no copyright restrictions for both personal and commercial use. Life of Pix partners with Adobe Stock for more (paid) stock photographs.

Depositphotos is home to millions of royalty-free images, videos, and music. While they charge a monthly fee for downloads, they do have a selection of free files available for commercial use under an attributed free license agreement.

To edit any of the images you search on Freepik, you can download the asset and use your editor of preference. If you don't have any editing software or if you have one but need to become more familiar with it, you can use Freepik's online editor. With this tool, you can edit a wide range of vectors, PSD files, and photos. Just select any Freepik photo, and you'll find the Edit online button to open the editor.

If the license associated with clip art or a stock image says that attribution is required, then provide a copyright attribution in the figure note and a reference list entry for the image in the reference list. Many (but not all) images with Creative Commons licenses require attribution.

We can't do a post on free stock images without mentioning Pexels. Their vast, well-organized collection of free stock photos is one of the best curated on the internet. In addition, they have free stock videos! Pexels is the go-to image source for many bloggers.

Run by a 24-year-old photographer who was tired of getting his photos rejected by major stock sites and decided to create his own, PicJumbo is now a thriving free stock photo community with a big selection of beautiful free photos.

Give audiences access to world-changing moments, people and places. Use our collection of more than 35 million historical and contemporary images to help your audiences connect with the story. Get the photos you need, when you need them, delivered directly via API or through our delivery platform AP Newsroom.

Get top-quality rights-managed and royalty-free commercial photos. Our online platform provides a resource for advertisers, publishers and creative professionals looking for exceptional stock imagery.

There are lots of stock photography libraries out there that have free images that you can use commercially, you simply need to search on Google and they will appear, but, I am going to save you from having to do that. At the bottom of this blog, I have left a list of stock libraries where you can utilise their images for free.

Many photographers make a living by selling their images on stock library websites. People casually lifting and using watermarked versions because they don't want to pay are essentially stealing money from both the company that lists the image and also the creative that owns the copyright to the image.

This includes exporting the Microsoft 365 file to another format. You can modify the picture, use it in the file forever, and use it anywhere in the world. Basically, do the same things that you would have done with Microsoft 365 documents in the past, but now you can include the stock images and other content from the Insert Pictures dialog.

Many scholarly publications are enhanced with images, ranging from reproductions of fine art to graphs showing the results of scientific research. Including images in books and articles can complement the text, visually demonstrate the author's analysis, and engage the reader. Using images in publications, however, raises copyright issues, which can be complex, time-consuming, and expensive. To help authors navigate this process, publishers often provide specific guidance, including what rights must be requested, acceptable file formats, image resolution, etc. See Requesting 3rd party Permissions from Oxford Journals or Image Guidelines from Johns Hopkins University Press as examples. 17dc91bb1f

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