Steven Sarafian

Chief Technology Officer at CellCore Biosciences

Steven Sarafian is a technology executive with over 20 years of experience in the field. He is the Chief Technology Officer at CellCore Biosciences, which focuses on improving cellular health through innovative products. He leverages his vast knowledge in this role to streamline operations, enhance technological infrastructure, and guide the company toward future growth. Before his time at CellCore, he had a successful career at SlimFast, where he played a pivotal role in growing the company’s e-commerce division from $2 million to over $40 million in revenue. His expertise in aligning technology with business goals has been a driving force behind his success.

Growing Up and Education

Steven was born and raised in Melrose, Massachusetts, where he spent his childhood before moving on to higher education. He attended Southern New Hampshire University, earning a Bachelor of Business Administration degree. This educational foundation gave him the tools to understand business and technology, which would be the basis for his professional journey.

Upon graduating, Steven started his career at Health & Nutrition Systems, working in various departments such as sales, marketing, finance, and IT. This diverse exposure allowed him to understand how different aspects of a business operate. During this time, he also developed an interest in how technology could be used to solve business challenges, setting the course for his future roles.

Making Waves at SlimFast

2014 Steven took on a significant challenge when he joined SlimFast, a company well-known for its weight management products. At the time, SlimFast was navigating the shift from a traditional business model to a digital-first approach. He was brought in to lead this transformation.

One of his key initiatives was overhauling SlimFast’s e-commerce platform. Although the company had a loyal customer base, it had not yet fully embraced online sales. Steven worked to create an online store that allowed SlimFast to sell directly to consumers. This effort led to creating ShopSlimFast, an omnichannel platform that expanded the company's reach.

Steven also recognized the need for a more personalized customer experience. He led the development of the SlimFast Together app, which allowed users to track their progress and receive customized recommendations. The app became a great success, quickly amassing over one million downloads in its first year.

Thanks to his leadership, SlimFast saw a dramatic increase in its digital revenue, with online sales growing from $2 million in 2016 to over $40 million by 2021. This success is a testament to how effectively Steven combined technology with business strategy to produce significant results.

Moving to CellCore Biosciences

In 2022, he moved on to a new role as Chief Technology Officer at CellCore Biosciences, a company dedicated to advancing cellular health with supplements. Although CellCore had already established itself in the wellness industry, Steven saw an opportunity to enhance its technological capabilities.

As CTO, Steven focused on improving the company’s digital platforms, making them more user-friendly and data-driven. He has helped ensure the company’s technology supports its current and future growth by implementing scalable systems. His goal has been to make the customer experience more personalized, similar to what he accomplished at SlimFast, by leveraging data analytics to recommend products tailored to each customer’s unique needs.

In addition to his technical focus, Steven has worked to create a collaborative and innovative culture at CellCore. He believes bringing together individuals with diverse backgrounds fosters creativity and leads to the best solutions. His leadership style empowers teams to share ideas and work together, driving the company forward.

Achievements and Recognition

Steven’s career is marked by several notable achievements, particularly his success at SlimFast. Under his leadership, SlimFast grew its digital sales significantly, from $2 million to over $40 million. His work transformed the company’s digital presence, making it more accessible to consumers while offering a personalized experience.

Steven is also well-regarded for his ability to lead large, complex projects. He has successfully overseen digital transformations, built high-performing teams, and helped businesses thrive in competitive markets. His ability to combine technical expertise with business insight has earned him recognition throughout his career.

Leadership Style and Vision

Steven’s leadership approach is based on collaboration, creativity, and continuous improvement. He believes in creating an environment where team members are encouraged to share ideas, take risks, and embrace new technologies. He understands that flexibility and openness to change are essential for staying ahead of the competition in a fast-moving business world.

At CellCore, he has worked hard to create a culture where employees from different departments collaborate and contribute to achieving the company’s goals. He believes that great results come from people working together toward a shared vision, and he has fostered an atmosphere where innovation thrives.

Balancing Work and Life

Despite the demands of his career, Steven understands the importance of balancing work and personal time. He values spending time with his family and engaging in activities that help him unwind. Among his favorite hobbies are golfing and fishing, which allow him to relax and recharge outside of his professional responsibilities.

Steven Sarafian’s career has been defined by his ability to combine technology and business strategy to drive growth and success. His leadership at SlimFast and CellCore has helped both companies navigate digital transformation and reach new heights. He continues to significantly impact the technology and business sectors, focusing on collaboration, innovation, and personalization. As he moves forward in his career, Steven remains committed to helping businesses evolve and thrive in an increasingly digital world.