Coursera Certificates
This course is an entry-level course that teaches the fundamentals of marketing, including market segmentation, targeting, and positioning (STP), the 4Ps (product, price, place, promotion), branding, customer centricity, and consumer behavior. The course combines theory with real-world examples, helping learners understand how companies create value, build strong brands, and design effective marketing strategies to meet customer needs and drive business growth.
Analyze consumer behavior, attitudes, and decision-making processes to better understand customer needs and purchasing patterns.
Evaluate marketing research data and insights to support evidence-based marketing decisions and strategies.
Apply marketing research principles and research design methods to collect relevant information about consumers and markets.
A basic understanding of the AI bias phenomenon and the role of AI in surveillance
A basic understanding of the importance of democracy in relation to AI and acquaintance with common issues with democracy in relation to AI
An understanding of the complexity of the concepts ‘intelligence’ and ‘consciousness’ and acquaintance with common approaches to creating artificial consciousness,
A basic understanding of the concepts of ‘forward-looking’ and ‘backward-looking responsibility’ and an acquaintance with problems connected to applying these concepts on AI,
A basic understanding of the control problem in AI and acquaintance with commonly discussed solutions to this problem, and an ability to discuss and reflect upon the ethical and societal aspects of these issues.
Introduction to Operations Management
You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.
How to add visualizations to reports and dashboards.
How to design accessible reports and dashboards.
How to use visualizations to perform data analysis.
Understand the “digital transformation stack” - infrastructure, technology, business functions, and strategy
This course was designed to further your understanding of digital transformation so you can leverage digitization to improve business function performance. You'll learn how to build out your core digital infrastructure, with a focus on cloud computing, data integrity and digital platforms. You'll explore how digitization is transforming various business functions and organization units and learn how to
identify the key drivers of and risks inherent in digital transformation, and consider the impact of emerging trends. By the end of this course, you'll be able to analyze your industry's digital transformation efforts and recommend new approaches to maximize performance.
Gain an understanding of the basic concepts and principles of project management.
Identify and analyze various approaches to project planning for effective execution.
Discuss the value and benefits that a Project Management Office (PMO) can provide to an organization.
Understand the marketing management process
Develop a structured marketing plan
Execute and track marketing initiatives
Define key logistics and supply chain components and explain their roles across integrated supply chain operations.
Analyze modern supply chain strategies to evaluate responsiveness, integration, and operational effectiveness.
Evaluate planning, inventory, procurement, manufacturing, transportation, and warehousing decisions to improve operations.
Assess global logistics design and performance measurement approaches to support sustainable supply chain management.
The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each A has two dimensions. For instance, acceptability is functional and psychological. Affordability encapsulates the ability and willingness to pay, and accessibility focuses on availability and convenience. Lastly, awareness looks at product and brand knowledge.
Discover, implement, and sustain process improvements in organizations.
Practice the use of statistics for analyzing variation in processes.
Understand frameworks and techniques for supply chain management.
Value the relationship of operations and supply chains with environmental sustainability.
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Identify the principles and concepts of sustainable operations management.
Apply techniques to reduce the environmental impact of products.
Apply tools used in designing circular facilities.
Analyze the benefits and challenges of emerging technologies on sustainable production.
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Identify foundational logistics and supply chain concepts within a real-world case study.
Analyze logistics strategies using IRIC, PESTLE, and Triad Analysis frameworks.
Implement core logistics operations to improve supply chain coordination and process efficiency.
Assess logistics system performance and evaluate outcomes through structured impact analysis.
Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Gain a competitive edge by learning AI skills from Google experts.
Put together a portfolio and/or resume to present to employers.
Uncover your skills and explore new career possibilities, with support from tools like Career Dreamer.
Keep your applications organized with Google Sheets.
Build a stand out resume and a step-by-step job search plan—with help from Gemini.
Prepare for interviews and practice responding to questions using Gemini Notebook and Gemini Live.
Understand essential e-commerce strategies and practices
Explain what e-commerce stores and platforms are and how they work
Create an engaging customer experience online using best practices
Set up a mock e-commerce store using Shopify
You are aware of the impact and effect of emerging technologies on law and politics.
You can identify risks and challenges of digitization in relation to EU law, markets and economics.
You understand the interconnectedness of problems, questions and solutions.
You are able to break down a concrete case of digitalization impact into a sub problem.
You can allocate problems to various fields of science or sub-fields of law.
In this course, you’ll learn to harness the volume & complexity of information to help businesses make better decisions. This is data analytics, and it powers insights across almost every industry, even ones you might not think of: from fashion and government, to tech, sports and healthcare.
SPECIALIZATION CERTIFICATE
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty