My CV 

PROFESSIONAL SUMMARY
Communications leader with 15+ years shaping digital strategy for the U.S. Army, Fire-EMS trade associations, and non-profit organizations. Advises C-suite executives and senior military leaders on turning organizational priorities into campaigns that move audiences — and the numbers that prove it.

Built and led digital programs that earned the U.S. Army a YouTube Gold Play Button, generated 1M+ subscribers, and 430 million views. Modernized CRM infrastructure (Salesforce/Fonteva), managed crisis communications during COVID-19, and produced $90,000 in quarterly royalties. Expanded brand reach from the Pentagon to the nonprofit sector.

EXPERIENCE

Zantech IT Services – Arlington, VA, May 2025 – Present
Senior Communications Strategist, US Army

Serve as the primary digital communications advisor embedded with U.S. Army enterprise teams, translating senior leadership priorities into messaging, campaigns, and products deployed across the force.

·       Advise ACOO leadership on digital strategy and messaging for high-visibility Army articles, social media campaigns, and readiness communications.

·       Lead multifunctional teams through content planning and product deployment, serving as the primary digital SME across transformation initiatives.

·   Direct end-to-end content and communications strategy for Army Instagram and Facebook, aligning platform narratives with enterprise priorities and senior leadership messaging.

·       Direct ongoing analytics operations — tracking campaign performance, audience behavior, and sentiment — to adjust strategy in real time and report findings to senior leadership.

Digital Strategist & Planning Lead, US Army (July 2022 – May 2025)

Led digital strategy and content planning for the U.S. Army's Office of Public Affairs, managing campaigns across global lines of effort and translating senior leadership priorities into platform-ready content and messaging.

·       Grew Army social media presence to 1M+ subscribers and 430 million views, earning the U.S. Army a YouTube Gold Play Button — the platform's recognition for channels surpassing 1 million subscribers.

·       Developed and executed multi-channel content strategies for two global lines of effort, aligning narratives across internal and external platforms and increasing Army brand awareness with diverse audiences.

·       Served as interim Metrics Lead, producing weekly and monthly analytics dashboards that informed senior leadership decisions and shaped ongoing campaign direction.

·       Sat on the Analytics & Assessments Board, evaluating campaign effectiveness, sentiment, and impact across news, digital, and social channels to guide communication priorities.

·       Built and maintained working relationships with DoD stakeholders and PAO leadership across commands to coordinate integrated campaigns on high-visibility Army priorities.

Urban College of Boston – Boston, MA Oct 2024 – Present
Adjunct Professor, Online, Social Media Marketing

Research and develop graduate-level curricula on Digital Strategy and Social Media Marketing, translating current industry practice into structured academic frameworks for an online learning environment.

·       Designed course curriculum integrating platform analytics, content strategy, and campaign planning, grounding each module in current best practices and trends.

·       Research emerging trends in social media marketing and digital communications to ensure the curriculum reflects current industry standards and prepares learners for the modern digital workforce.

Bristow Center for Faith & Theology – Bristow, VA, Dec 2019 – Present
President & Co-Founder

Co-founded and lead a nonprofit educational organization focused on theology and religious literacy, overseeing digital strategy, content production, and organizational partnerships.

·       Built and managed the organization's full digital presence, driving a 35% increase in multi-channel engagement using targeted social campaigns and content strategy.

·       Optimized SEO infrastructure using SEMrush, increasing Domain Authority by 20 points and growing organic search traffic.

·       Used Google Analytics and Squarespace Analytics to identify user behavior patterns and implement UX improvements that increased on-site learner retention.

International Association of Fire Chiefs – Chantilly, VA, June 2020 – April 2022
Director of Communications

Led organization-wide communications strategy and brand management during COVID-19 and a period of digital transformation. Served as editor-in-chief of IAFC's flagship magazine and primary steward of digital platforms reaching tens of thousands of public safety professionals nationwide.

·       Directed all digital and print communications across IAFC, unifying brand voice across social media, publications, webinars, and video content while coordinating strategic messaging with C-Suite.

·       Oversaw editorial strategy for iCHIEFS, IAFC's official magazine, increasing member engagement through improved content relevance and contributor quality across the fire and EMS communities.

·       Ran integrated digital campaigns using Meltwater (social listening), Feathr (digital advertising), Hootsuite, and Buffer, increasing membership engagement and brand awareness across platforms.

·       Partnered with an external IT vendor's CIO and internal technical teams to modernize CRM infrastructure (Salesforce/Fonteva), streamlining digital workflows and improving stakeholder experience.

·       Generated $90,000 in quarterly royalties and boosted sponsor revenue by $5,000+ through weekly sponsored webinars and coordinated sponsorship programming.

·       Authored quarterly digital performance reports and strategic communications analyses for the C-suite and board, informing planning and technology investment decisions.

Content and Communications Manager (July 2019 – June 2020)

·      Managed content production and distribution for IAFC's print and digital publications, overseeing editorial calendars, contributor pipelines, and publication cycles for weekly and monthly releases.

·      Recruited and managed a bench of external subject matter experts to supply consistent, credible content across IAFC publications serving the fire and EMS community.

·      Led the rebranding of IAFC's trade magazine to reflect better the Fire-EMS community's identity, overseeing visual, editorial, and positioning changes.

·      Developed and distributed crisis communications, including video, email, and press releases — at the onset of COVID-19, providing rapid-response messaging to tens of thousands of public safety professionals.

Communications Subject Matter Expert (Jan 2017 – July 2019)

·      Grew IAFC Academy enrollment by 25% using targeted social media campaigns and promotional content supporting hazmat training programs.

·      Developed and executed communications plans for hazmat training events and government/industry partnerships with FEMA, DOT, PHMSA, PERC, TransCAER, and AAR.

·      Coordinated cross-functional teams, including subject matter experts, web and video developers, and QA staff, to produce and launch online training courses for the Hazmat Center.

·      Increased reach of the IAFC Hazmat Center and Hazmat Fusion Center through digital campaigns that connected first responders with training resources and program updates.

ADDITIONAL EXPERIENCE (Details on LinkedIn)

·      Instructor/Fellow, The Washington Institute, McLean, VA (Aug 2018 -Aug 2020)

·      Editorial Contributor, The Philos Project, New York, NY (June 2015-Dec 2016)

·      Managing Editor & Digital Media Marketing Strategist, ESFI, New York, NY (Aug 2014 -Dec 2016)

·      Editor & Staff Writer, CPM Inc., Chicago, IL & New York, NY (Aug 2008-Dec 2016)

EDUCATION

BIOLA University, La Mirada, CA & New York, NY, M.A. Theology, Focus on Adult Education

Moody Bible Institute, Chicago, IL, B.A. Biblical Studies, Minor in Jewish Studies