Radio & TV

247.8 MM persons 12+ tune in weekly!

Radio Drives a 29% Lift in Search Activity. Radio Driven Search is Higher During Midday Hours.

Each Day, Americans Spend 2.5 x More Time with AM/FM Radio that Social Media. Adults Spend One Hour and 46 Minutes (1:46) a Day with AM/FM Radio and 45 Minutes with Social Media across devices.

Excellent Creative Opportunities

Television allows for the highest degree of creativity among conventional advertising media. You can incorporate visual imagery, compelling characters, interesting dialogue and jingles. You can also choose from an array of formats, such as humor, drama and emotional appeal. Highly creative advertising is important to capturing attention, establishing brand awareness and developing a compelling company image. TV is the only traditional medium which allows for the full presentation of a story with both sights and sounds.

Multi-Sensory Appeal

Television also offers the great opportunity for multi-sensory appeal. Print media uses visual imagery and radio has auditory appeal, but television offers the best of both worlds. Plus, you can create movement, which is not possible in a standard print ad. Multi-sensory appeal increases your ability to capture attention and create recall in the target market. When people engage more than one sense at a time, message retention often increases. Therefore, you may not have to touch people with a TV ad nearly as often as you do with a print or radio ad to see benefits.

Wide Local Reach

No medium offers greater access to a wide market than television. An ad delivered during primetime in a local market has the potential to reach a substantial portion of the city or metro population.

Running your ads at rotating times allows you to reach more people and create more frequent exposures, which is important to brand recall. If your goal is to build a customer base or increase brand awareness, television is the right option.

Cost-Effectiveness

While television ads normally have the highest absolute cost among traditional media, they are also the most cost-effective, according to a July 2011 article by The Benton Group. The number of people you reach, along with an impacting message that stirs emotion, can trigger strong growth in local brand value. Image-building ads may not drive an immediate spike in sales, but businesses that use television in ongoing advertising often experience more customers and higher revenue over time.