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Turning data into decisions that grow the business. From GA4 setup to tracking campaigns and analysing conversions, insights guide smarter strategies and actions. See how tracking and analytics have helped clients optimise performance and make informed business decisions below.
I create digital marketing solutions that help businesses unlock their full online potential.
See how I’ve supported clients across different industries below.
GA4 Ecommerce Tracking Rebuild for a B2B Supplier Website
GA4 Ecommerce Tracking Rebuild for a B2B Supplier Website
A website tracking project for an Australian B2B supplier website. The work focused on rebuilding GA4 e-commerce tracking through Google Tag Manager and data layer events, covering key actions such as view_item, add_to_cart, begin_checkout, and purchase.
The implementation improved conversion tracking accuracy, cleaned up GA4 event data, reduced tracking errors, and created a stronger reporting foundation for SEO, paid ads, and ecommerce performance analysis.
Focus areas: GA4, Google Tag Manager, data layer tracking, ecommerce events, DebugView, Tag Assistant, conversion tracking
Let’s Work Together
Let’s Work Together
I’m always open to discussing digital marketing projects, freelance opportunities, or full-time roles. Let’s connect!
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