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Barr's Custom Landscape LLC.
Plant It, Cut It, Grow It, Build It...We cover all the Ground!
BUSINESS PLAN
June 27, 2023
1605 Brownlee Ave
Youngstown , OH 44514
(330) 980-3066
stephentbarr15@gmail.com
EXECUTIVE SUMMARY
Mission Statement
To provide a customer-oriented landscape service, focused on delivering quality work for the Northeast Ohio area.
Company Information
Barr's was born due to the demand from customer needing a high-quality, cost effective landscape services. Founder, Stephen Barr, realized the demands from customers and set out to meet those demands and expectations. In 2023, Barr's Custom Landscape began the journey of delivering exceptional work.
Management
Stephen Barr, Founder and CEO
Stephen Barr is responsible for operation and oversight of all business encounters. Stephen is responsible for any and all things that affect Barr's Custom Landscape. Stephen is dedicated to ensuring quality work for all customer encounters.
Products and Services
We are a gerneral purpose landscape contractor focused on serving the needs our customers. We provide a full range of industrial, commercial and residential landscape services. Services include: continual lawn care, mulching, rocking, property maintenance, hardscape services, snow removal and excavation needs.
Financial Requirements
The company needs to raise $200,000.00 in funding in order to meet the needs of our customers and business venture.
Future Plans
Barr's is focused on delivering high-quality, affordable landscaping services that meet the needs of our clients. Barr's Custom Landscape looks to expand regionally in order to meet the demands of our customers across Ohio valley.
BUSINESS PLAN
Summary
Barr's Custom Landscape is organized as a Limited Liability Company (LLC) in the State of Ohio since 2023. The purpose of this business plan is to raise $200,000.00 in order to finance founding a new business.
Management Team
Stephen Barr, Founder and CEO
Full Ownership
Stephen Barr is responsible for operation and oversight of all business encounters. Stephen is responsible for any and all things that affect Barr's Custom Landscape. Stephen is dedicated to ensuring quality work for all customer encounters. Stephen Barr has over 6 and 1/2 years of experience in the landscaping industry. Stephen started as a general laborer in the Ohio valley area as a high school student. Stephen has managed a landscape company from 2020 to 2023. Stephen has excelled in heavy machinery operations, lawn care, hardscape construction, and general landscape labor. Stephen is also college educated with an Associates Degree in Business Management.
Market Analysis
Barr's is in the landscape industry with a global market size of 296 billon dollars. The annual growth rate expected from 2023 to 2030 is 6.4%. The industry has seen a rise in niche companies offering these types of services.
Barr's currently holds 5% of the market shares. As we are able to expand our operations, new services will be introduced, more locations will be opened, and Barr's looks to become a household name in the landscape industry. These changes will allow the company to expand to a 10% market share.
Products and Services
We are a gerneral purpose landscape contractor focused on serving the needs our customers. We provide a full range of industrial, commercial and residential landscape services. Services include: continual lawn care, mulching, rocking, property maintenance, hardscape services, snow removal and excavation needs.
__________
General lawn care is dependent on yardage with a base price of $30 that increase by yardage. Mulching and rocking prices vary based on the tonnage and property size. Hardscape prices vary by the type of material used and complexity of the design. Detailed quotes will be provided for hardscape quotes at $70 hour plus material cost. Excavation prices vary by complexity of the job.
Barr's Custom Landscape is a Limited Liability Company.
Competitors
Barr's competitors include rival landscape companies in the Ohio valley area. Competitors include Keepin' It Green, Enviroscapes, RGG Landscape, Buckeye Lawn & Landscape, and Jack's Custom Landscape. This list of landscapers other a variety of custom landscaping services.
Barr's is determined on delivering unmatched pricing, extreme customer satisfaction, while delivering quality work in a timely matter. In addition, Barr's offers 100% customer satisfaction with a money back guarantee.
Customers and Target Market
Barr's looks to target local industrial, commercial, and residential customers in the Ohio area. These customers include upper to middle class adults looking to upgrade their landscaping. Barr's will put emphasis on individuals looking for the services listed. These individuals identify with boomers, millennials, and gen z, as well as first time home buyers, and established homeowners.
Marketing and Sales
The company will market its products and services through the following methods and sales channels:
- posters
- fliers
- social media
- Internet ads
- inbound marketing
- viral marketing
- seasonal marketing
- direct marketing
- tradeshow marketing
- content marketing
Social Media marketing: Our goal is to obtain enough new customers to generate positive word or mouth through social media, with emphasis on the company's Facebook, Twitter, Instagram, Youtube, and Snapchat. We believe that social media will be critical to the success of its customer acquisition strategy. As each incremental gain in social media will increase overall profitability. Development of a company website will compliment the overall social media marketing strategy.
Required Funds
Barr's Custom Landscape is seeking to raise $200,000.00 in funding.
We intend to use funding to secure a lease on the company's main headquarters where the majority of the equipment and supplies will be held. With an aggressive expansion plan, we plan to acquire significant market shares and grow though the operation of services that will be provided.
Projected Financials
The company expects to achieve the following:
Average monthly revenue: $56,000.00
Average monthly expenses: $18,500.00
Yearly gross revenue: $392,000.00
Yearly net profit: $262,500.00
These projections were made by finding the monthly income, average monthly expenses, yearly gross and then all divided by yearly net profit.
The company expects to turn a profit within 1 year of receiving funding.
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