How Terry Fox Inspired a Generation of Canadians
Breakfast Television, CityTV
Primary Audience: Toronto/Southern Ontario
Earned Media Value: $5,000
The Amazing Race Canada, CTV/BellMedia
Primary Audience: Canada
Earned Media Value: $2,000,000
Seeing Canada: The Okanagan and Northern Ontario
PBS, CPAC, Air Canada In-Flight, Amazon Prime
Primary Audience: USA, Canada
Earned Media Value: $5,000,000
BVN Television Network
Primary Audience: Holland, Belgium
Earned Media Value : $0
Fun had: $1,000,000+
Resulted in 4 page print and 2 online articles.
Earned Media Value: $50,000
1 full page of a 6 page colour article dedicated to Thunder Bay, plus online.
Earned Media Value: $150,000
2 print articles in The Independent and The Express. Plus online.
Earned Media Value: $100,000