Erica Dee, Ged Poe, and Nica Siy
Erica Dee, Ged Poe, and Nica Siy
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Owners of Nirvana
Launched last 2022, Nirvana’s cause is deeply rooted in making secondhand the way of life by making it mainstream and easy. Putting it into practice, its three owners, Erica, Ged, and Nica, created a seamless platform for both their buyers and sellers.
The three young entrepreneurs acknowledge that sizing and lack of familiarity when it comes to certain brands have challenged them when it comes to running an online thrift store. Despite this, they are driven by the amount of clothes being thrown in landfills due to overconsumption.
“We realized that there was a way for people in the community to share and embrace circularity rather than just throw away their old clothing,” they share. “So many factors can cause a piece not to be worn: change in style, lifestyle, body but that doesn’t mean that it can’t be meant for somebody else. Not to mention, there’s just something more special and unique about finding that one piece that feels like it was meant for you.”
As proud advocates of sustainability, Erica Dee, Ged Poe, and Nica Siy of Nirvana created a platform that allows people to give repurposed pieces a second chance. “Each piece of clothing has a story to tell, and wearing it makes you feel like you get to continue that story,” they explain.
According to Isiah, having a good marketing strategy is the key to a successful business. As a hands-on owner herself, she makes sure that her brand is present on key social media platforms and that content is posted consistently for better brand recall.
Isaiah Ursolino
Isaiah Ursolino
Owner of Haia
Even before starting her own online thrift store, Isaiah was already interested in fashion and has already considered herself part of the online customer base for slow fashion—defined as “an awareness and approach to fashion that carefully considers the processes and resources required to make clothing.” As the opposite of fast fashion, its advocacy lies in buying better-quality, long-lasting garments.
The 27-year-old then launched Haia online in September 2020 after realizing she didn’t need to invest a very large capital—which she regarded as a bonus. “Running an online thrift shop is a good startup since there’s already a surprisingly big market who’s invested in slow fashion, especially as people become more environmentally conscious,” Isaiah says. “I was actually surprised at how many online thrift shops were already existing when I first came to know about this concept and market.”
For her inventory, she refrains from buying thrifted clothes in bulk. Instead, she visits trusted brick-and-mortar thrift stores to actually pick out the clothes herself. Isaiah likewise models the clothes herself and does her best to be flexible with sizes so that she can cater to a bigger market.
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Jenny Vista
Jenny Vista
Owner of Decluttering Thrifts
22-year-old Jenny started Decluttering Thrifts during the pandemic, but she says her love for thrift stores started even back when she was in high school. “I’ve been going to thrift stores a lot since high school because they’re affordable, and you can find pieces that are rare and have good quality,” she says.
Her need for extra income pushed her to start her business and she eventually decided on an online thrift store “since people were restricted to go outside.”
While bogus buyers and some customers’ lack of experience in online payments have caused her challenges, Jenny is proud of the community that she was able to build because of the women’s clothing she sells in her shop. Jenny makes it a point to choose curated pieces that reflect her style and personality, which she believes sets her business apart.
Fueled by a passion for thrifting, Jenny started Decluttering Thrifts as a means to earn at home, while also helping people shop with convenience without breaking the bank.
Erica Dee, Ged Poe, and Nica Siy's Struggles and Advice
Erica Dee, Ged Poe, and Nica Siy's Struggles and Advice
The three young entrepreneurs acknowledge that sizing and lack of familiarity when it comes to certain brands have challenged them when it comes to running an online thrift store. Despite this, they are driven by the amount of clothes being thrown in landfills due to overconsumption. Moreover, they listed the following problems they encountered in their business:
Bogus buyers and customers lack of experience in online payments
Other clothes that the supplier gives are sometimes too ugly, too stained or out of date which will make their ukay ukay business weak
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