Adeffx I MediaMetrix I DAX
Digital Analytix is an Amsterdam based company comScore acquired to expand into web analytics. Prior to the acquisition, the company released a new UI which resulted in Forrester downgrading the product’s usability rating by 2 points in their annual report. My first challenge with DAX was to come up with a plan to improve the usability of the new platform. I began by performing a usability analysis of the product, worked with the devs, PMs and designers to understand constraints and then created a set of recommendation and a roadmap for execution. The following year, with many of the recommendation implemented, Forrester increased the product’s usability rating by 4 points.