Level 2 OCR CAMBRIDGE NATIONAL IN ENTERPRISE & MARKETING

Course Overview

This is a GCSE equivalent vocational qualification graded; Distinction*, Distinction, Merit and Pass.

Vocational qualifications develop practical skills and knowledge related to an employment area, and are designed to help students learn in a practical way.

What will you study: Term 1

• Students will learn about the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers. They will also learn about key aspects of small businesses, including ownership and functional activities.

• This unit is externally assessed through a 1 hour 30 minute exam

• A range of different types of questions will be used, including multiple-choice, short/medium answer questions and extended response analysis and evaluation questions

What will you study? Term 2

• In unit 2, students are provided with a business challenge.

• From this they will create a researched and costed business proposal. Students will need to undertake activities such as:

  • conducting market research

  • presenting data, using idea generation tools

  • seeking and acting on feedback, and costing proposals.

• This unit will develop students’ self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.

What will you study? Term 3

• In the final unit, students will prepare for and pitch their own business proposal that they developed in the previous unit.

• Alongside developing a brand identity, students will investigate how to best promote their product and then plan and prepare their pitch.

• After delivering their practiced and professional pitch they will review their own performance and business proposal. This unit will develop the students’ analysis and self-evaluative skills as well as those relating to self-presentation.

Entry Requirements

This course is open to students entering both Years 9 & 10. This course will be delivered in a fast-paced and challenging learning environment, as such students should ideally have at least a progress pathway of a 6 in Mathematics and English. If students do not meet this requirement then please speak with Ms Fitzgerald. Students must be able to work well both independently and in a group. You also need an interest in all things business! You should enjoy discussing issues surrounding different businesses, being creative and using IT skills to produce reports and proposals. Sound mathematical skills to calculate profit and other financial information are essential.

Please note there is a limited number of places for this subject. If the course is oversubscribed, preference will be given to students entering Year 10. Any new Year 9 students who miss out will then be given priority should they wish to take this qualification when they enter Year 10.

Assessment

This qualification is assessed via 1 external assessment which students can be resat once. The examination is available in January & June of each year. Each assignment/unit is awarded as a Distinction, merit or pass, and have a points equivalency. The overall grade is determined by the total points from all 3 units.

The remaining 2 units are assessed through internal assessments, which are sent to the exam board for moderation. The assessment will requires students to pull together evidence such as the following:

• • Business reports

  • Creative designs/planning

  • Video of the pitch

  • Script of the pitch

  • Financial reports

  • Market research data and reports

To look at the assignment and sample papers, visit the examination specification here.

Practical information

Who will deliver the course?

Ms Fitzgerald – Assistant Headteacher/Business Studies teacher

When?

This course will run on Tuesdays. Each weekly session runs from 3.10pm - 5.00pm. Please note each half term also requires a Saturday session from 9am - 3pm. The dates of these sessions will be agreed in September.

What will you need?

An A4 folder and note book, a calculator, ruler, and pens etc. Most importantly you need a positive and determined attitude! You will also need to purchase some craft/stationery items to produce evidence such as a mood board.

Where?

B1

Can I study this with other additional qualifications?

Due to the demands of homework and the pace at which this is delivered it would not be advisable to undertake this course alongside other schemes or qualifications.

Is there a cost involved?

There is no programme fee, however students are expected to provide their own notebook/folder for course materials. During one of the units craft/stationery items to produce evidence such as a mood board. Students will be required to print their own course materials. They can do this in the LRC or at home.

Staff Contact

Course Leader: Ms Kristy Fitzgerald - Assistant Headteacher

Contact: kfitzgerald@wardenpark.co.uk