Rui Sun, Ph.D.

Rui Sun (孙睿)

Assistant Professor in Marketing, ESADE Business School

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Ph.D., Social Psychology, University of Cambridge

MRes, Cognitive Neuroscience, University College London

BSc, Psychology, Peking University

Hi! I'm Rui Sun (pronunciation not exactly but close to "Ray - Soon").

I'm an Assistant Professor in Marketing at ESADE Business School. Prior to joining ESADE, I was a Principal Researcher (postdoc) & Statistical Consultant at the Roman Family Center for Decision Research, Chicago Booth School of Business.

My research interests include emotion, decision and well-being, prosociality, socioeconomic status, inequality, networking, and sustainability. Currently, I have four main research topics:

1) How do others' emotions influence decisions on health, altruism, and sustainability?

2) How do prosocial behaviors (such as donation and helping) impact well-being? Is the impact universal across socioeconomic status?

3) How does the presence of AI tools influence marketers' decision-making?

4) What external and internal factors do individuals take into account when forming new social connections?

I take a multi-method approach in my research, including running lab and field experiments, analyzing large-scale sales data, doing qualitative analysis, and using smartphone-based experience sampling methods.

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