Digital PR Entrepreneur Raises Allegations of Financial Fraud Linked to Fairtok App; Calls for Investigation into Transactions Involving Banalytiqs
Kolkata, India: A financial dispute involving alleged diversion of funds linked to the Fairtok mobile application ecosystem has surfaced after digital entrepreneur Sekhar Saha, founder of Digital PR World, publicly raised concerns regarding a series of financial transactions connected to individuals associated with the project.
According to documentation shared by the complainant and published on a public information page, the dispute centers around alleged financial transfers that were reportedly routed through accounts associated with Banalytiqs Innovation Private Limited during the course of business collaborations linked to the Fairtok application.
Details of the allegations and supporting documentation have been made publicly available through an online page describing the issue.
Background of the Business Collaboration
As per the information shared by Sekhar Saha, the business relationship originated during discussions around the development, promotion, and expansion of the Fairtok app, a digital platform that was being positioned as part of the growing creator economy and influencer engagement ecosystem.
The initiative reportedly involved collaboration between multiple individuals and stakeholders across technology development, digital marketing, and operational support.
During the initial stages of the project, Saha states that funds were transferred in good faith to support development activities, marketing initiatives, platform operations, and expansion efforts related to the Fairtok platform.
According to the complainant, these financial transfers were made with the understanding that the funds would be used specifically for project execution and operational requirements connected with the platform.
However, concerns reportedly emerged when discrepancies were observed in the financial trail and project deliverables.
Allegations of Financial Diversion
The complaint claims that certain transactions were allegedly diverted to accounts connected to Banalytiqs Innovation Private Limited rather than being used for the intended Fairtok project activities.
According to the information shared by the complainant, these transfers were reportedly coordinated through Kasturi Venkatesh, who has been described as a business associate and partner of Sreejith Srinivas, an individual linked to the Fairtok initiative.
Saha alleges that multiple financial transfers were carried out during the collaboration period and were presented as necessary operational expenses related to the platform. However, he claims that further verification of the transactions raised concerns regarding the destination and purpose of the funds.
The complainant states that these financial movements have resulted in significant financial losses for his organization.
Individuals Referenced in the Complaint
The documentation also references individuals identified as Sandeesh and Abhijit, who were reportedly involved in communications and operational discussions related to the project ecosystem.
According to the information shared by the complainant, certain communications associated with these individuals have been linked to a business operating in the Ayurvedic products sector, namely Samedha Ayurvedics, whose website contact page is available at:
https://samedhaayurvedics.com/contact
While the precise role of these individuals in the financial transactions remains unclear, the complainant states that they were part of the broader network of individuals associated with the project discussions and operational coordination.
The allegations have therefore raised questions regarding the roles and responsibilities of various individuals connected with the initiative.
Public Documentation of the Issue
Sekhar Saha has stated that he decided to publicly document the sequence of events in order to bring transparency to the issue and to provide supporting details related to the alleged financial diversion.
The documentation outlining the issue, transaction details, and sequence of events has been published online and can be accessed at:
https://sites.google.com/view/srijith-srinivas-fairtokapp/detailed-fraud-issue
According to the complainant, the documentation includes information regarding financial transfers, communication exchanges, and the involvement of individuals connected to the project.
Saha states that the purpose of publishing the documentation is to ensure that the issue is examined thoroughly and that relevant authorities take note of the alleged financial irregularities.
Financial and Reputational Impact
The complainant has stated that the alleged diversion of funds has caused significant financial losses to his organization and has also affected the credibility of businesses that were initially associated with the project.
He claims that the lack of transparency and accountability during the course of the collaboration led to the breakdown of trust between the parties involved.
Saha further states that the incident has had broader implications for his organization’s professional commitments and ongoing business relationships.
Sekhar Saha has urged relevant authorities, financial regulators, and law enforcement agencies to examine the matter and investigate the financial trail connected with the transactions.
He has stated that a detailed investigation into the bank transfers, company records, and financial links between the individuals and entities mentioned in the complaint would help establish the facts surrounding the case.
Industry experts note that disputes involving startup collaborations and digital platform projects often arise due to lack of structured agreements, financial oversight, and clear documentation of responsibilities among partners.
However, allegations of financial diversion or misuse of funds, if proven, could have serious legal consequences.
Response from Parties Awaited
As of the time of publication, the individuals named in the complaint have not issued any public response regarding the allegations raised by Sekhar Saha.
Similarly, no official statement has been released by Banalytiqs Innovation Private Limited or other entities referenced in the documentation regarding the claims.
The matter therefore remains a disputed issue between the parties involved and may require formal legal or investigative proceedings to determine the facts.
Importance of Transparency in Digital Partnerships
The case highlights the growing importance of transparency, due diligence, and documented financial governance in digital startup collaborations.
With increasing partnerships across technology development, influencer platforms, and digital marketing ecosystems, experts emphasize the need for stronger contractual frameworks and financial monitoring mechanisms to avoid disputes and protect stakeholder interests.
As the digital startup ecosystem continues to evolve, cases such as this underscore the importance of accountability and transparency in collaborative ventures.
