Embedded Files
Let's explore the Project Management Action Phases before trying it on our own.
Let's explore the Project Management Action Phases before trying it on our own.
Scenario for Sample Project
Scenario for Sample Project
Scenario: You are a school public relations expert. You just found out that the District wants you to achieve the following objectives relevant to the bond program.
Scenario: You are a school public relations expert. You just found out that the District wants you to achieve the following objectives relevant to the bond program.
Gain community support and approval for the K-12 school bond program aimed at improving school facilities and resources.
Implement the communications plan to raise awareness and support for the bond program.
Ensure that all goals and outcomes of the public relations project have been achieved.
Reflect on the project's execution and outcomes, and report to stakeholders.
Use the Project Management Action Phases (shown below) to begin your planning efforts.
Use the Project Management Action Phases (shown below) to begin your planning efforts.
Sample Project Implementation
Sample Project Implementation
START: Define What Success Looks Like
START: Define What Success Looks Like
Objective: Establish a clear vision of success for the bond program approval, focusing on community support and engagement.
Action Steps:
Define project goals, emphasizing the need for improved school facilities and resources.
Identify and connect with key stakeholders, including students, parents, school staff, local businesses, and government officials.
Gather data through community surveys, testimonials, and direct feedback to understand expectations and concerns.
Secure district approval and budget support for the public relations project.
Deliverable: A comprehensive proposal or executive summary outlining the project's vision, goals, and initial stakeholder feedback
PLAN: Align Budget to Goals and Craft a Timeline
PLAN: Align Budget to Goals and Craft a Timeline
Objective: Develop a detailed plan that aligns resources with project goals and outlines a clear timeline for activities.
Action Steps:
Align the project budget with defined goals, ensuring adequate funding for promotional materials, events, and advertising.
Craft a communications plan detailing key messages, channels, milestones, and responsibilities.
Identify major milestones and guideposts for the project, establishing a timeline for execution.
Deliverable: A communications plan included in the project proposal, detailing the strategy, timeline, and budget allocation
EXECUTE: Implement the Plan and Monitor Progress
EXECUTE: Implement the Plan and Monitor Progress
Objective: Execute the communications plan to raise awareness and support for the bond program, providing frequent updates and monitoring progress.
Action Steps:
Make the plan easily accessible to all stakeholders and provide frequent updates on progress.
Log progress on the project website, updating key performance indicators (KPIs) to track engagement and support levels.
Verify tasks and responsibilities, ensuring all team members are on track with their assigned duties.
Deliverable: Prepare a short email update about project steps, highlighting progress, challenges, and next steps
STOP: Verify Outcomes and Reflect on Execution
STOP: Verify Outcomes and Reflect on Execution
Objective: Ensure all project goals and outcomes have been achieved, reflecting on the project's success and areas for improvement.
Action Steps:
Collect feedback from stakeholders to verify the receipt of deliverables and measure the level of support for the bond program.
Create a summary report or video/slideshow capturing stakeholder stories, successes, and lessons learned.
Reflect on execution, discussing what worked well, what could be improved, and how future
Activity: Action Steps
Activity: Action Steps
In the following activity, you will get a chance to take an action step from the sample project above OR develop one of your own with your team for a different project. Use the planning documents below.
In the following activity, you will get a chance to take an action step from the sample project above OR develop one of your own with your team for a different project. Use the planning documents below.
Page updated
Google Sites
Report abuse