Panel Discussion 1: Policy and Governance
Panelists
Geetam Tiwari (TRIP Centre, IIT Delhi)
Geetam Tiwari is Professor Emeritus at the TRIP Center, her research has been on the safe infrastructure of highways, safety concerning pedestrians and public transport users in urban environments, and understanding the health impacts of transport systems. Her work on these themes has resulted in the development of new indicators, a comprehensive methodology of preparing city mobility plans, and design guidelines for planning and designing urban streets. At the national policy level, Dr. Tiwari's research has resulted in specific guidelines and requirements for ensuring pedestrian access to public transport systems issued by the Ministry of Urban Development. As a member of three committees of the Indian Roads Congress (IRC), Dr. Tiwari has chaired the subgroup for the revised IRC Guidelines for cycle tracks. She has been the convener of the highway safety committee of IRC from 2011-2014. She has been a contributing author to the Intergovernmental Panel on Climate Change (IPCC) Working Group 8 on Urban Transport for Assessment Report 5 in 2012 and has contributed to three major policy documents to the International Transport Forum in the last five years. She has organized an annual international course on transportation planning and safety for the last 15 years.
Jaishree Jindel (The World Bank)
Jaishree Jindel is a Transport Specialist at the World Bank, working on urban transport projects across South Asia. With 17 years of experience, she focuses on sustainable and inclusive public transit options, promoting low-carbon mobility. Jaishree has expertise in PPP, operations, and financing, and has pioneered digital solutions in transport infrastructure. She is passionate about advancing climate-friendly mobility through the "Avoid-Shift-Improve" framework.
Prashanta Khanal (Independent Consultant)
Prashanta Khanal is a passionate cyclist and advocate for sustainable mobility, involved in campaigns like Kathmandu Cycle City 2020 and Cycle City Network Nepal. He has researched Nepal’s cycling history, including the rise and fall of cycling in Kathmandu, women’s cycling, and policy failures. With 15 years of experience in climate change, air pollution, urban transport, and sustainable cities, he approaches his work through an environmental, social justice, and equity lens. He is also a food enthusiast and author of ‘Timmur’, a cookbook exploring Nepal’s culinary culture and recipes.
Sanskriti Menon (Senior Programme Director at the Centre for Environment Education, CEE)
Dr. Sanskriti Menon is the Senior Programme Director at CEE and leads its Urban Programme. She is based out of Pune and is involved in public engagement for sustainable mobility and road safety initiatives, and was part of the team that prepared a cycle plan for Pune. She is interested in participatory governance and recently implemented a citizen's assembly on cycling promotion in Pimpri Chinchwad.
Moderator
Girish Agrawal (TRIP Centre, IIT Delhi)
Girish Agrawal is a Professor and his research interests are eclectic – he has authored and co-authored papers on the application of computations neural networks to geotechnical data analysis, road safety law and policy, earthwork optimization, public infrastructure, informal transport networks, public health, urban heat island effect, and urban development policy, among other areas. His current focus is on understanding urban morphology in three contexts: how roadway design and urban layout influence driver behaviour (and road safety); urban heat island effect; and air quality in urban and peri-urban areas.
Discussion Note
The questions guiding the discussion were:
What are the state- and national-level policies to encourage bicycle use and support infrastructure development?
What are some policy and governance challenges in supporting increases in bicycling?
What governance challenges prevent improvements to cycling conditions and safety?
Cycling in South Asia faces numerous policy, governance, and societal challenges despite its potential for sustainable mobility. In India, cycling policies are sparse, with minimal references in the National Urban Transport Policy (NUTP) and limited implementation of plans like bicycle masterplans in cities such as Pune and Delhi. Stakeholders often attribute the lack of cycling infrastructure to unsuitable climate conditions, though deeper issues like outdated policies, inadequate funding, and weak municipal capacity play a significant role. Similarly, Nepal grapples with obsolete transport policies, limited focus on cycling, and a preference for large infrastructure projects over sustainable alternatives. Both countries reflect a broader South Asian challenge, where modernity is equated with car-centric development, and cycling is often dismissed as regressive. Governance issues, including the absence of transport experts in municipalities, lack of inter-agency coordination, and poor maintenance of existing infrastructure, further hinder progress. Additionally, societal attitudes, such as the perception of cycling as a low-status activity, contribute to its marginalization. Effective solutions require participatory planning, bottom-up approaches, and leveraging local governments to prioritize sustainable, inclusive mobility systems.
Panel Discussion 2: Infrastructure, Planning and Design
Panelists
Ranjit Gadgil (Parisar)
Ranjit Gadgil is the Programme Director at Parisar, Pune. He has been associated with Parisar since 2005 where he now leads the air quality, road safety and sustainable mobility verticals. He has been instrumental in pushing for a pedestrian policy at the city level, and advocated for a comprehensive bicycle plan - the first of its kind in the country. He also played a key role in the city's adoption of street design guidelines that prioritize the safety and convenience of pedestrians, cyclists and public transport users. In addition, he is also interested in governance issues, especially concerning transport planning. He co-authored "Paving the Way for Better Governance in Urban Transport" in 2020. He is an avid cyclist and can be seen cycling in Pune, which is his main mode of transportation. Ranjit graduated from IIT Kanpur with a Masters in Physics before going to Cornell University for further studies. He then worked as an IT consultant for 7 years before returning to India in pursuit of something more meaningful.
Rutul Joshi (CEPT University)
Dr. Rutul Joshi is a Senior Associate Professor and the Head of Doctoral Programs at CEPT University in Ahmedabad, India. He has extensively worked on integrating land use with transit systems, parking policies and sustainable mobility. Based on his teaching engagements, Rutul has recently published an edited volume called 'Understanding Indian Cities: Concepts and Pedagogy'.
Sandeep Gandhi (SG Architects)
Dr. Sandeep Gandhi is the Principal at SGArchitects. He has more than 26 years of experience working in sustainable mobility. During this time, he has worked extensively on research, planning, design and development of non-motorized, public transport, electric mobility and urban freight infrastructure as well as operations, in multiple regions across India. His association in this field includes government bodies, the private sector, the developmental sector, and academic and research institutes. He has not only worked on large public and non-motorized transport projects including multiple BRT projects in the country but has also been instrumental in the development of numerous guidelines, toolkits and other capacity-building materials for the sector.
Sarika Panda (Nagarro)
Sarika is the director of Nagarro and founder trustee of Raahgiri Foundation. Sarika leads the Raahgiri Day movement, India's first sustained open street program in Haryana and Delhi. She is also helping other cities across India to replicate this hugely successful concept. She is leading the active mobility, gender, and mobility, as well as complete street work and road safety (Vision Zero) work in Haryana and has about 15 years of experience in the field of urban development, transport, environment and architecture. She was selected as one of the 60 global women leaders in the world who making a change in how we move in our cities. The recognition came from the Transformative Urban Mobility Initiative (TUMI), in Germany. In 2019, she was selected as the bicycle mayor of Gurugram by BYCS, Netherlands. Sarika has been formally trained as an architect and urban planner. She has a Bachelor’s degree in Architecture and a Master’s degree in Planning from the School of Planning and Architecture, New Delhi. Sarika also has a Master’s degree in Sociology.
Moderator
Kavi Bhalla (University of Chicago)
Kavi Bhalla is an Associate Professor in the Department of Public Health Sciences of the Biological Sciences Division at the University of Chicago, and Affiliated Faculty at the Harris School of Public Policy. His research aims to develop transport systems that are safe, sustainable and equitable, with a central focus on road safety in low- and middle-income countries. His recent work has focused on the development of analytical tools for improving estimates of the incidence of injuries in information-poor settings using available data sources. Kavi co-led the injury expert group of the 2010 Global Burden of Disease Project.
Discussion Note
The questions guiding the discussion were:
What infrastructure elements can support the safety and accessibility of bicyclists?
What are the specific possibilities and challenges of infrastructure provisions for cycling?
What are some successful examples of infrastructure or street design changes that have improved cycling safety?
Efforts to improve cycling infrastructure highlight key priorities such as providing segregated and continuous cycling tracks, especially in areas with high cycling volumes and addressing challenges like motorcyclists occupying cycle lanes and on-street parking encroaching on public space. We discussed planning's account for diverse user needs, whether for commuting or recreation while avoiding unnecessary beautification and focusing on sustainable, cost-effective methods, as exemplified by a cycle track in Gurgaon made largely from construction waste. Actionable solutions include implementing traffic-calming measures, enforcing rules near intersections to keep motorcyclists off cycle lanes, and ensuring safer crossings on arterial roads. Opinions differ on whether median cycle tracks, which ensure continuity but require additional road connections, are an optimal solution.
Panel Discussion 3: Sustainability, Electrification, and E-cycling
Panelists
Anant Jain (Ebik)
Anant is the CEO of e-bik, the first company to develop Roadster Electric Bicycle under the brand name “eBik” Which is used by masses and helps reduce drudgery and improve livelihood of people. Their product has been recognized as an invention with a Patent granted by Govt. of India. Passionate about environmental causes, Anant has extensively worked on renewables, namely solar, hydroelectric & wind power, throughout his pan-India corporate journey of 11+ years and making the most of his MBA education. With a zeal to make a difference at the grassroots levels, he took the plunge, quit his corporate job and founded eBik with the vision of making commuting a cheaper and greener affair, whilst reducing costs by over 1/10th. When he came up with the idea of eBik, he wanted to create a product of international standards, at Indian prices keeping in mind the affordability factor for the masses, reaching out to the rural population with this revolutionary bicycle that makes lives easier!
Arjit Soni (MYBYK)
Arjit is the visionary Founder & CEO of MYBYK, India's pioneering and largest active micro-mobility service offering pedal and electric bicycles through app-based subscription plans. A chartered accountant by training, Arjit conceived the idea of MYBYK in 2010, inspired by his own challenges in securing first and last-mile transportation while using Mumbai's local trains. Recognizing that millions faced the same struggle, he conducted thorough research and took the entrepreneurial leap, launching MYBYK on World Environment Day in 2014. Today, MYBYK thrives in 6 Cities, boasting a robust fleet of over 10,000+ bicycles and a widespread network of more than 500 + bike-swapping hubs. Under Arjit's leadership, MYBYK continues to revolutionize urban mobility, providing sustainable and convenient transportation solutions to countless users.
Sumana Narayanan (GAIA Asia Pacific)
An ecologist by training, Sumana currently leads the work around sustainable solutions to solid waste at GAIA (Global Alliance for Incinerator Alternatives) Asia Pacific. In an earlier avatar, for nearly a decade, she advocated for improved walk/cycle/public transit systems.
Moderator
Rahul Goel (TRIP Centre, IIT Delhi)
Rahul is an Assistant Professor at the Transportation Research and Injury Prevention Centre, Indian Institute of Technology Delhi, New Delhi, India. Rahul's broad research interests lie at the intersection of transport and health. Rahul studies how travel patterns impact population health through three main pathways–air pollution, traffic injuries, and physical activity, using a combination of observational methods and modelling. He uses epidemiology methods to evaluate the impact of road design and policy interventions on the safety of different road users. He is currently involved in developing a national database of fatal road crashes for India using systematic coding of police reports. His aim is to develop the evidence base for policies that can help mitigate non-communicable disease and injury burden resulting from urbanisation and rapidly changing mobility patterns in low-and-middle income countries. Rahul is passionate about bicycling and strongly believes in its potential to make the world a better place. He spends a lot of his time thinking about it.
Discussion Note
The questions guiding the discussion were:
What role do e-bikes play in reducing carbon emissions and improving transportation sustainability?
What are some obstacles to the uptake of e-bikes?
What key regulatory and design challenges should manufacturers and policy consider to ensure rider and public safety?
E-bikes are a sustainable mobility option, emitting significantly less carbon dioxide than cars or motorized two-wheelers. However, their adoption in South Asia faces challenges like lack of subsidies, absence of registration (hindering insurance and safety measures), high costs, and concerns over theft. Additional barriers include limited financing options, poor product design, and battery waste management issues. Solutions include reducing GST, offering financing options like EMIs, implementing theft-prevention strategies (e.g., GPS trackers and registration), and improving after-sales service. While e-bike registration could enhance safety and financing, it may also raise costs and regulatory burdens, sparking debate.
Panel Discussion 4: People, Communities, and Advocacy
Panelists
Arshel Akhter (Pedal for a Change/Purvca Foundation)
Arshel is the Co-Founder and Managing Director of Purvca Foundation, a Guwahati-based research and advocacy organization committed to active mobility, public transportation, road safety, and climate action. He is also the co-founder of Pedal for a Change. Arshel has had a diverse professional journey spanning over two decades, encompassing technology, finance, and entrepreneurship. However, for almost a decade now, he has shifted his focus towards understanding urban mobility issues, advocating for sustainable urban transportation, climate action, and promoting road safety. In addition to his organizational role, he holds the honorary position of BYCS Bicycle Mayor of Guwahati and serves as the Walkability Correspondent of the city. Through these roles, he actively works towards making Guwahati a more pedestrian and cycling-friendly city. Passionate about cycling, Arshel promotes it as a sustainable mode of transportation and also incorporates it into his daily urban commute.
Ashish Agashe (Cycle Katta)
Ashish is a Thane-based journalist and a founder of Cycle Katta, a public forum for events, film screenings, and discussions on all things cycling-related. After briefly being inflicted with the hysteria of the motorcycle being cool, as he put it, Ashish gave up his motorcycle and started using a roadster-style ghoda cycle for all of his trips under 5km. His pragmatic decision to use a sturdy and low-maintenance bicycle has turned into a social experiment, offering him a peek into the societal outlook towards cyclists on Thane and Mumbai's roads. Ashish's daily practice has given him new insight into the politics of cycling infrastructure, made him skeptical of the dominance of leisure cyclists as the “voice of cyclists” in the broader public sphere and a critic of how the media portrays cycling in the city.
Firoza Dadan (Smartcommute)
Firoza is the BYCS bicycle mayor of Mumbai and a passionate cycling enthusiast, dedicated to making cycling a symbol of health and a path to sustainable transportation. Through the Smart Commute Foundation's initiatives—Cycle Chala City Bacha, MeCycleRider, and Cycle2Work—she has sparked a movement promoting cycling as a smart commuting choice. Collaborating with like-minded professionals and guided by an expert advisory committee, Firoza is spreading the culture of smart commuting across India. Her determination and passion aim to place India on the global map as a cycling-friendly nation.
Shailendra Dongol (CCNN)
Sailendra Dongol is the co-founder of Cycle City Network Nepal, where he champions bicycle-friendly policies and infrastructure. He has dedicated over a decade to environmental conservation and youth empowerment. He relies on his bike as his primary commute and a source of solace. Recognized with awards like the British Council International Climate Change Champion, Sailendra is a certified Wilderness First Aid Responder and skilled communicator. He trains youth in team-building and environmental advocacy. He currently serves as the Youth Collective Digital Communication Consultant for Restless Development.
Dalip Singh Sabharwal (Delhi Pedalers & Runners)
Dalip is the BYCS bicycle mayor of Delhi. He possesses a Six Sigma Green Belt certification and is a recognized POSH trainer. With over a decade of experience in the corporate world, he has spent the last eight years working with the State Commission for Women. An enthusiastic marathon runner and cyclist, Dalip incorporates cycling into both his recreational activities and daily transportation. He is passionate about advocating for cycling as a means of commuting to contribute to pollution-free cities and to enhance road safety through various community initiatives.
Moderator
Jonathan Anjaria (Brandeis University)
Jonathan is an Associate Professor of Anthropology. He teaches courses in Urban Studies, Ethnographic Research Methods, Applied Anthropology, Sports and Society and the Culture and Politics of India and Pakistan. His research has focused on mobility, sustainable transportation, body cultures, the politics of public space and the informal economy in urban India. His publications include a book titled The Slow Boil: Street Food, Public Space and Rights in Mumbai. He has also published articles on bicycling and infrastructure, corruption, street vending, civic activism, citizenship and popular culture in contemporary India, and co-edited a book on urban South Asia (Urban Navigations: Politics, Space and the City in South Asia, with Colin Mcfarlane). He is currently researching cycling in India.
Discussion Note
The questions guiding the dicussion were:
What is the role of people and communities in adopting and supporting bicycling?
How do we build collaborations and connections between groups working to support safe bicycling?
Could you share some examples of successful projects that increased bicycling or improved safety for bicyclists?
Cycling faces numerous challenges, from lack of infrastructure and public acceptance to safety concerns and limited parking options. Despite being a sustainable and versatile mode of transport, cycles are often overlooked in favor of motor vehicles. Community initiatives like Cycle Katta, road safety programs, and bike-bus models aim to normalize cycling and integrate it into urban planning. Efforts include engaging schools, institutions, and local governments to provide better facilities, such as parking and cycle stands. Advocacy for inclusive cycling policies emphasizes catering to both captive and leisure cyclists while fostering grassroots community engagement to sustain momentum.
Panel Discussion 5: Gender and Age
Panelists
Matrushri P. Shetty (BYCS)
Matrushri P. Shetty is a development sector professional with over 18 years of experience working across sectors with special focus on Air Pollution, Climate Change and Health. In her current role as the Director of Operations and Development, at BYCS India Foundation, she works with the Bicycle Mayor network and other partners (Government and NGO sector) in India to amplify the power of cycling and active mobility with a belief that "Bicycles transform cities, cities transform the world." As city-makers embrace more advanced “smart” technologies to solve complex problems, BYCS asserts that solutions are already here. And that bicycles make cities and citizens smarter, healthier, happier, and more resilient. Furthermore, bicycles, used en masse, will help to slow, and eventually reverse the damage caused by climate change. The humble bicycle is a major catalyst and symbol of human progress.
Divya Tate (Audax/ Inspire India)
Divya is a multi-faceted individual in her 50s—a single mom, homeschooler, farmer, and outdoor enthusiast. An architect turned cyclist, she has also been a travel writer, mosaic artist, and art gallery owner. Divya rekindled her love for cycling at 26 and became a pioneer of long-distance cycling in India, a passion that grew into a mission to build India's cycling ecosystem. She founded two long-distance cycling organizations, including Pune Randonneurs, India’s oldest Randonneuring club, and Inspire India, a sports management company focused on ultra-cycling. She also served as India’s National Representative to Audax Club Parisien (2010-2020) and founded Audax India Women’s Club, the world’s only women-centric brevet organization. A strong advocate for endurance sports as tools for confidence, self-worth, and social transformation, Divya has inspired many through her journey. Now, as she transitions to a sustainable lifestyle closer to nature, she continues to ride for joy, push boundaries, and inspire others to pursue their passions.
Megha Tyagi (Cities Forum)
Dr. Megha Tyagi is a principal transport planner at the Cities Forum. Her expertise is in transport planning, policy, social inclusion, and climate action. She leads electric mobility projects in Kenya and Thailand and is crafting an integrated mobility plan in India. Her doctoral work focused on children’s independent mobility and gender-responsive urban design in India. For the past two years, she has also taught transport planning at TU Berlin. A cycle user since 2014 in India and Germany, she strongly supports safe, efficient public transport and steers clear of driving any motorized vehicle wherever she can.
Ruchi Varma (HumanQind)
Ruchi is the founder & CEO of HumanQind, an award-winning non-profit helping children design their world of well-being, through compassion-centered design embedded in human agency. A social innovator by choice, and an architect-urban designer by training, Ruchi has 20 years of experience in sustainable urban mobility, non-motorised planning, livable neighborhoods & participatory action. Adept in both data-driven and design-driven solutions, she creates innovative accessibility solutions with vulnerable road users, especially women and children and underserved communities to enhance their everyday mobility experience. Ruchi and HumanQind have recently completed the implementation of 250 meters of Happiness, India's first school zone codesigned by children, in partnership with the Public Works Department, Delhi Government. Their flagship program CROSSWALK has developed a unique community-government model to democratise school-going experiences and catalyze long-term impact. Ruchi & HumanQind won the Global Honor at the UN World Urban Forum 2020 for their approach to accelerating the SDGs and the FICCI Road Safety Award 2023 for Best Innovative Program in Education. She is also a Lead India Fellow and a Global Fellow at Dalai Lama Fellows, Echoing Green and Opportunity Collaboration.
Moderator
Divya Kannan (Shiv Nadar University)
Dr. Divya Kannan is an Assistant Professor, in the Department of History and Archaeology, at Shiv Nadar University Delhi NCR. Her research interests include histories of empire, education, childhood studies, labor, public history, and feminist studies. She is also the co-founder and co-convenor of the online Critical Childhoods and Youth Studies Collective ( CCYSC).
Discussion Note
The questions guiding the discussion were:
What role do gender and age play in accessing and using bicycles?
How do urban planning and cycling infrastructure affect people of varied genders and ages differently?
What are some barriers to bicycle adoption, and how has this changed over time?
The discussion emphasized the transformative potential of cycling for individuals and communities, particularly women and children. Women often stop cycling due to societal norms, but empowering them to cycle benefits entire families by promoting health, autonomy, and inclusivity. For children, cycling fosters independence, empathy, and a deeper connection to their surroundings. However, challenges like harassment, unsafe infrastructure, and societal biases hinder broader adoption. Participants highlighted the need for inclusive urban planning that prioritizes safety, accessibility, and mixed-use spaces. Programs like school zones designed by children and campaigns like "She-Cycle" demonstrate how cycling can address mobility gaps and foster sustainability. The conversation also underscored the importance of rethinking urban environments to support cycling as both a functional and social activity, ensuring it benefits diverse groups, including young adults and senior citizens, in meaningful ways.
Panel Discussion 6: Design, Manufacturing, and Repair
Panelists
Avinash Chanchal (Greenpeace)
Avinash is an environmental and climate justice campaigner with over a decade of experience in advocating for climate mitigation, adaptation and justice. Currently serving as the Deputy Program Director at Greenpeace South Asia, Avinash leads regional campaigns focused on climate justice, urban justice, and ocean protection across South Asia. His work has consistently highlighted the importance of prioritizing people and the planet in urban planning, advocating for solutions such as cycling infrastructure, accessible public transport, and heatwave mitigation measures that support healthier, more resilient cities. Avinash's background as a journalist and author of Singrauli Files has grounded his advocacy in storytelling and awareness-building. His writing sheds light on the human and environmental toll of industrial pollution and energy exploitation, particularly in vulnerable regions. A firm believer in collaboration, Avinash works closely with communities, civil society organizations, researchers, and policymakers, aiming to build a more inclusive and equitable approach to environmental advocacy.
Gurdeep Singh (Krossbikes)
Mr Gurdeep Singh is the Deputy General Manager in the research and development wing of Kross Bikes with 30 years of rich experience in Product Design, Product Development & Innovation.
S Ravisankar (retd. TI Cycles)
S Ravisankar has contributed 39 years in the Bicycle industry. He is an expert in the design, manufacturing, and functioning of all parts of the bicycle. He headed the quality domain in TI cycles and has collaborated in various domains from design to customer handling.
Virag Muley (UNIDO)
Mr. Virag Muley is the Chief Technical Adviser at the UNIDO (United Nations Industrial Development Organisation) Regional Office in New Delhi. He possesses strong business management capabilities developed through hands-on management of projects, knowledge of trading, finance, investment in manufacturing & knowledge of the local market. He provides technical advice and guidance to the project team to implement the programme/project. Before joining UNIDO, he had worked with premier Japanese multinational Sumitomo Corporation and retired as an Adviser engaged in developing new businesses in mobility service, auto finance, and collaboration with start-ups in the ACE (automated, connected and electrified) field and aftermarket field.
Moderator
Smruthi Bala Kannan (Rutgers University)
Smruthi is an independent researcher and a visiting scholar at the Institute for Research on Women at Rutgers University, NJ. Her work uses interdisciplinary research to focus on environmental concerns and human health in children’s everyday lives. She completed her doctoral dissertation in Childhood Studies at Rutgers University, New Jersey, in 2022 and worked as a postdoctoral researcher with the Department of Public Health Sciences at the University of Chicago till 2024.
Discussion Note
The questions guiding the discussion were:
What are some strengths and challenges faced by the bicycle industry in research, design, and manufacturing?
What allied industries/products contribute to safety in bicycling?
How can we support bicycle repair service networks?
What factors contribute to the bicycle industry’s quality and competitiveness?
The discussion highlighted the need to upgrade the Indian bicycle industry to meet modern demands, transitioning from basic roadster designs to premium cycles and e-bikes. Key focus areas included adopting materials like aluminum alloy and carbon fiber, implementing mandatory safety standards, and enhancing R&D and testing capabilities to meet global benchmarks. Challenges such as the unavailability of advanced technology, quality materials, and affordable bicycles for low-income groups were underscored. Panelists stressed the importance of skilling roadside mechanics, particularly women, and integrating digital processes like the SAMARTH scheme. Issues like the lack of domestic testing facilities, reliance on manual labor, and the decline of local repair shops were also discussed. Promoting cycling as a commuting option through advertising campaigns and addressing affordability gaps were proposed as solutions. Establishing a Bicycle Development Council and publishing comprehensive sales data were suggested to lead to innovation and transparency in the sector.