Work experience

Product Designer & Owner

Mammut Digital, Tehran                                                                                  Nov 2024 - Now

• Designed and launched UI/UX for platforms now used across the entire holding, improving workflow efficiency and reducing support load.

• Facilitated cross-team product processes to ensure releases hit deadlines without compromising quality.

• Collaborated with multiple internal and external clients, translating complex needs into actionable product requirements.

• Audited legacy products, ran user interviews, and redesigned core flows that significantly improved usability and adoption.

UX Designer

Freelance                                                                                                             Jan 2024 - Now

• Related Case Study: Igniting Young Debaters

Product Designer

REKAB Tech, Canada, Remote                                                                 Feb 2022 - Sep 2023

• Started as Assistant Product Designer, showcasing immediate skills and dedication.

• Orchestrated the creation of wireframes and prototypes using Figma, for user testing and laying the groundwork for UI designers. 

• Collaborated closely with engineers and designers to refine product designs, resulting in a 15% enhancement in user tests.

• Conducted thorough competitor testing to analyze user flows, helping to build products with unique features based on the market. 

• Led the design efforts for a diverse range of B2C and B2B products, facilitating successful demo sessions with potential clients.

• Crafted compelling business presentations, highlighting product value propositions and increasing demo session initiations by 10%. 

• Executed functionality testing of final products, significantly reducing errors during demo sessions by 30%.

Employee Experience Specialist

MCI HUB, Tehran                                                                                      Apr 2021 - Sep 2021

• Established the HR department, with one other teammate.

• Streamlined HR processes through visualized flows using Visio, fostering better understanding and accessibility, leading to a 15% decrease in onboarding time. 

• Evaluate and iterate on existing and newly created workflows to enhance efficiency and effectiveness.

• User-Centered Protocols: Implemented efficient onboarding and offboarding processes, reducing turnover by 12%.

• User Research: Conducted one round of one-on-one sessions, identifying problems and possible improvements in the company; similar to user interviews in UX design.

Employee Experience Specialist

VASL Co., Tehran                                                                                       Oct 2020 - Apr 2021

• Established the HR department, crafting it from inception. 

• Process Optimization: Iterated and improved recruiting processes, reducing time-to-fill positions by 13%.

• Enhanced clarity and accessibility in HR processes through visually engaging flows designed with Visio. Iterating them based on users feedbacks.

• Stakeholder Collaboration: Built strong rapport with employees and managers, providing timely and accurate HR reports for informed decision-making.

• User Research: Conducted impactful one-on-one sessions, driving up employee satisfaction and substantially reducing turnover rates. 

• Crisis Management: Implemented remote work protocols during the COVID-19 crisis, ensuring seamless operations and employee safety. 

• Role Definition: Collaborated with department heads to craft accurate job descriptions, ensuring up-to-date role specifications.