Thesis/Training Report

BRITANNIA  BISCUITS

INTRODUCTION- Britannia Pvt. Ltd. is a well-known Indian food products company that was established in 1892. The company has its headquarters in Bangalore, India, and is involved in the manufacturing, distribution, and sale of a wide range of food products including biscuits, bread, cakes, and dairy products. Britannia is a trusted brand in India and has a significant presence in several other countries, including the Middle East, Africa, and the United States.

Some of the popular products offered by Britannia include Good Day biscuits, Bourbon biscuits, Marie Gold biscuits, NutriChoice digestive biscuits, Tiger biscuits, Milk Bikis, and a range of cakes and breads. The company is committed to quality and innovation, and has received several awards and recognitions for its products and business practices.

Britannia is also involved in various social initiatives aimed at community development, education, and environmental sustainability. The company is listed on the Bombay Stock Exchange and the National Stock Exchange in India, and is led by a team of experienced professionals who are committed to driving growth and creating value for all stakeholders. 


HISTORY OF BRITANNIA 

The history of the Britannia Industries can be traced back to 1892 when a British company, the Britannia Biscuit Company Limited, was established in Kolkata, India. The company was founded with the objective of introducing biscuits to the Indian market, which was largely dominated by traditional sweets at the time.

Initially, Britannia started with just a small factory in Kolkata, producing and selling a limited range of biscuits. However, the company's high-quality products soon gained popularity among the Indian consumers, and Britannia started expanding its operations. In 1918, Britannia opened a larger factory in Mumbai (then Bombay) to cater to the growing demand.

Over the years, Britannia continued to innovate and diversify its product portfolio. In the 1950s, the company introduced its iconic "Britannia" brand, which became synonymous with biscuits in India. Britannia established itself as a household name and expanded its range to include various types of biscuits, cookies, and cakes.

In 1975, Britannia Industries Limited was incorporated as a public limited company in India. The company's growth trajectory continued, and it became one of the leading food companies in the country. Britannia's commitment to quality and innovation helped it maintain its position in the Indian market.

In the 1990s, Britannia underwent a major transformation. The company diversified its product offerings to include dairy products, bread, and other food items. It also entered into joint ventures and collaborations with international companies to leverage their expertise and expand its reach.

In the early 2000s, Britannia underwent a corporate restructuring and introduced a new logo and packaging design. The company focused on building a strong brand image and expanding its distribution network across India. Britannia also ventured into international markets and started exporting its products to several countries.

Today, Britannia Industries Limited is one of India's leading food companies. It offers a wide range of products, including biscuits, bread, cakes, dairy products, and beverages. The company has multiple manufacturing facilities across India and a strong distribution network that reaches millions of consumers.

Throughout its history, Britannia has remained committed to delivering high-quality products and delighting its customers. It has also been involved in various corporate social responsibility initiatives, focusing on areas like education, health, and community development.


TYPES OF BRITANNIA BISCUITS