👋 About Us
We weren’t born into business. We built it — just like you’re doing.
Before we ever filed a tax return for someone else, we were doing it for ourselves…
lost in the system, unsure what to do, and trying to keep up.
I started where many Kiwis do —
retail jobs, odd shifts, casual hours, chasing anything that paid the bills.
Then came the side hustles:
Uber driving, lawn mowing, part-time gigs.
Real work. Honest income.
But no idea how to handle the tax side.
I remember:
Paying a tax agent who didn’t explain anything
Receiving IRD letters I didn’t understand
Missing deductions that cost me money
And thinking:
"Why is this so hard for people like us?"
We chose the name Sole Trader Taxation Limited for a reason.
We saw too many hardworking sole traders putting in long hours, only to fall into debt, liquidation, or even bankruptcy — not because of bad business, but because they had bad tax advice or none at all.
We started this business to change that.
While working and hustling, I studied accounting at night.
Eventually, I earned roles at some of the world’s largest accounting firms — the kind with thousands of staff and clients around the globe.
And while I learned a lot…
I knew I wasn’t meant to serve boardrooms.
I was meant to serve people like me — and people like you.
Just like we’ve grown — so have our clients.
Today, we proudly serve:
✅ Sole traders across all industries
✅ Self-employed contractors & gig workers
✅ Rental property owners & Airbnb hosts
✅ Small businesses across New Zealand
Industries we work with include:
Rideshare & delivery drivers (Uber, DoorDash, etc.)
Construction & trades
Real estate sales professionals
Healthcare workers
Cabinet makers & joiners
Beauty therapists & salon owners
Electricians, cleaners & mobile services
Restaurants and Food-cart owners
Immigration Consultants
Freelancers & creatives
…and growing.
We’re not here to be the biggest firm in New Zealand.
We’re here to be the most trusted name in tax for everyday business owners.
✅ Plain English guidance
✅ Transparent pricing
✅ Fast, one-on-one support
✅ First consultation: always free
No stress. No jargon. No surprises.
Just solid, honest tax support — from people who’ve been there.
📞 Call us today: 020406 44044
📧 Email: soletradertax1@gmail.com