We are SODA - Student Organ Donation Awareness. SODA is made up of two members, David Gallagher and Ross Dooley, who, as students of IADT, want to create a marketing campaign that will increase the number of young organ donors in Ireland. At the moment in Ireland, there is a severe lack of organ donors and therefore a huge problem with organ donation. We want to change this and make young people aware of the problems with organ donation in Ireland. Our main goal is to inform young people about organ donation and through this, increase the numbers of organ donors in Ireland. We will do this through our awareness campaign that will be carried out through the many colleges, hospitals and social hubs in Ireland. We will get in experienced speakers who our passionate about the problem of organ donation in Ireland to try and convince young people to become organ donors while also handing out leaflets and putting up posters that will inform young people of the problems with organ donation in Ireland. We hope this campaign will significantly increase the number of organ donors in Ireland and also make people more knowledgeable on the subject of organ donation.