It is an often heard dilemma - which chart should I use to track how to track progress with your Social media marketing campaigns? Which tool should I use? Should it be a traditional bar chart or a new, powerful feature added to my dashboard? There are many ways to approach these questions in terms with social media marketing. The best method would depend on how well you know your users, the data you need to track, and of course how much you want to know.
CREATED VS. Finishished Tasks: This is probably one of the most popular charts! Is it basic, minimalistic and still tells you just what has to be said whether you can fulfill the requirement or not. In short, this type of chart is useful for monitoring progress against specific deadlines. It will help you make the required corrections when you notice that the task has been missed or that the deadline is approaching. The drawback here is that this method of tracking progress with your marketing campaign is quite outdated since it doesn't show any trend of the user's physique specially in facebook, twitter, and instagram.
LEAD TIME VS. CYCLE TIME SCAN: As the name suggests, cycle time scatter plot depicts time evolution of a variable as it changes from one value to another over a period of time. The leading time is the current value and the bottom of the plot is the time before the value. The cycle time indicates how fast the changes occur and how consistent the changes are. While this method may work very well when you just need to average over a long period of time, the quality of the information you get may suffer if you want to look at individual measurements over shorter time frames.
Distribution Chart of Number of Tasks by Time-frame: Similar to cycle time scatter plot, scheduled posts on your social profiles such as facebook, distribution chart also traces changes over time. However, distribution chart shows number of tasks by time-frame instead of over a fixed period of time this can be done with software that you can use for the specific tasks. To illustrate the concept behind both charts, imagine a line connecting two points, A and B, on a distribution chart representing the number of product ordered at point A. At point B, no tasks are scheduled yet. The data for the next few hours and days are accumulated and plotted in the chart. This will give a clear idea of how the number of products ordered changes with time.
Training: Over training is a possible problem for many people when it comes to tracking progress with your campaigns. If you want to measure how much your diet has improved, you need to keep track how much you train. This makes dieting overtraining an undesirable outcome. Just like in the previous example, you can also plot the number of sessions over the course of a week or a month.
Bulking up Vs Cutting Down: A possible question is whether there's a way to combine the two. The answer is yes. If your social media marketing campaign stresses bulking up more than cutting down, you need to balance the amount of calories that you're consuming versus the number of calories you're burning off. This is the ideal way of going about a diet and training program. When you add in the right exercise along with a diet program, you will achieve the goal of losing weight more quickly. It's definitely a good idea to continue your calorie deficit when you're trying to build muscle as well.