The Importance of Social Media
Marketing in 2022
The Importance of Social Media
Marketing in 2022
Many people lump sales and marketing together in the same category, but the two processes are largely independent of each other. In the simplest of terms, marketing is building awareness of your organization and brand to potential customers. Sales is turning that viewership into a profit, by converting those potential customers into actual ones. To dive deeper into the difference between sales and marketing, here are some key takeaways.
Social media allows marketers to connect and engage potential customers where they are at LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.