Jennifer Mues
December 2019
experience
PROFESSIONAL NETWORKING
Jennifer Mues Social Media Consultant
Manage social media marketing campaigns and day-to day activities including: Developing relevant content topics to reach the company's target customers. Create, curate, and manage all published content (images, video, written and audio/podcast).
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” - Steve Jobs
BASS FISHING DADS
Geno Ryland & Rich Diaz/Owners
DIRECTOR OF PROMOTIONS/HOST
JOB RESPONSIBILITIES:
- Podcast Host
- Guest Scheduling
- Logo Design
- Graphics Development ie; Holiday Ads, Branding, Marketing Ads, Campaigns
- Facebook, Instagram & Twitter Management
- Group Posts - Organic Social Interaction
- Affiliate Marketing
- Logo Created By: Jen Mues
Graphic By: Jen Mues
DECEMBER 2018 - PRESENT
Create organic marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation of schedules. Ensures brand consistency in marketing and social media messages by working with other members, including advertising, product/marketing development, and brand management.
Listen now!
Bass Fishing Dads now has over 75K Dowloads!
PMM represents businesses and combines those relationships with influential promoters to build and strengthen the consumer bond. PMM’s marketing quadrant is a winning solution that melds companies with talent to create an overall brand that impacts sales and grows your business.
Promotions Media Management
PMM is the driving force in Promotions Media Management. The Goal: "Closing the gap."
Where professionalism and media management coincide to create an organic environment while utilizing a strategic communication based process that builds mutually beneficial relationships between organizations and their future loyal consumers.
- Traditional Media
- Organic Social Media
- Speaking Engagements
- Communication through trusted industry authorities, not paid “industry professionals.”
JANUARY 2017 - PRESENT
Promotions Media Management
Vince Hurtado, Ken Mah/Owners
PRESIDENT OF SOCIAL MEDIA PROMOTION
Job
Responsibilities:
- Generating four posts a week on Facebook, Instagram, and Twitter
- Content posts will need an access file online in a shared drive for photos, video, etc.
- Manage content and engagement within each post made.
- Monthly focus on Partners, Events, Announcements, and ALL TRAILS. Build and Manage a tracking system for partner posts, mentions, and involvement.
- Graphic development for announcements within social media, such as FB
- Live, Events, Tune-in’s, Weigh-In’s, and significant news, and contests.
- Create Partnership Ads for partner companies. ie Super Clean, Lucas Oil, Wild West Bass Trail, and Fitzgerald Fishing
Logo Created By: Jen Mues
The Mues Family travels the United States fishing Kayak Tournament Trails, Series and Online Events in persuit of winning at the local and national level. As a female in the Fishing Industry, I find it my passion to incorporate it all as a lifestyle and make a living at it.
TEAM BONAFIDE KAYAKS ICAST 2019
August 2018 - present
bonafide kayaks
Luther Cifers/Owner
REGIONAL TEAM LEADER/SPONSORED ANGLER
Job
Responsibilities:
Responsible to work with dealers in my region; assist with demo days, fishing/paddling clinics and seminars. Regional members may be called upon to assist at major paddle sports events located in your part of the country.
- Family Sponsorship
- Winning Tournaments
- Brand Awareness
- High Resolution Photo Images
- Product Testing
- Brand Awareness
- Content Creation/Curation
Bonafide Kayaks provides Team Mues Fishing with 2 kayaks per year for a total of 8 kayaks.
IN THE NEWS;
Bonafide Kayaks and Big Adventures Join Forces in Merger
Fletcher, NC – October 31, 2019
Native Watercraft and Liquidlogic Kayaks, together with Bonafide Kayaks, announced a merger of their businesses. Bonafide Kayaks founder Luther Cifers will serve the combined business as President.
Mr. Points has included me in the design process of the packaging of the lures. My ideas were helpful and a small part of the artist's work!
Evilution Lures are sold at Tackle Warehouse and in multiple tackle shops as well as online!
Fun Fact:
Earlier in the year, I negotiated and networked both Trapper Tackle and Evilution Lures to build a partnership placing Trapper hooks in the Evilution Lures Series Spinnerbaits.
This fall the Spinnerbaits were outfitted with the innovative hooks. The best part was when during Trapper's product release the company SOLD OUT of the new products. With both companies blasting new product, the end result led to a SOLD OUT status update minutes after being released as a partnered product.
January 2016 - January 2020
Evilution Lures LLC.
SOCIAL MEDIA MARKETING
Charlie & Carina Points/Owner(s)
Evilution Lures LLC is owned by Charlie Points out of Corinth Kentucky. Mr. Points has recently sold Evilution to his wife to enable Mr. Points run a new lure company.
Evilution Lures is a high end lure company operated by small business owners specializing in spinnerbaits . You may be familiar with The Evil V Series. Their top sellers are the Evil V 4x6 and my favorite the WickedRS.
Job Responsibilities:
- Graphics
- Holiday Ads
- Product Testing
- Contests/Giveaways
- Sales
- Promotional Staff
- Hiring
- Ad Campaigns
- Press Release
- Business Cards
- Pamphlets
- Social Media such as Facebook and Instagram.
- Videography by creating underwater footage of Evilution Lures baits.
3k followers to 34.4k followes
Facebook growth:
15k followers to 23k
Twitter growth:
0 followers to 3k
- Ads
- Graphics
- Digital Magazine Covers for Western Bass Magazine
- Press Releases
- Ad Campaigns
- Managed over 600 Promotional Staff on Facebook
- Created Facebook Groups for Elite Staff
- Posting Tournament Results
- Product Development
- Product Photography
- Business Relations
- Customer Service
- Product Description Development
- Hiring
- Customer Relations
- Administration
- Giveaways/Product Allocation
- Marketing Strategies
october 2017 - October 2019
trapper tackle
David Freeman/Owner
SOCIAL MEDIA SPECIALIST
job responsibilities:
Create, generate and grow social media usinging creative content with a focus on organic growth. Design and maintain social media platforms such as Instagram, Facebook with an addition of Twitter.
Attend weekly planning meetings, brainstorm ideas, review sales and production costs.
Discuss giveaways, product development and marketing strategies.
Ad Development/Flash Sale/Graphics By: Jen Mues
february 2017 - present
Rock-n-reel custom lures
Tony Sylvester/Owner
SOCIAL MEDIA
Rock-N-Reel Custom Lures was a small start up business that began as a hobby and quickly became a business for Mr. Sylvester. Tony is able to build any custom lure from Spinnerbaits, buzzbaits to single double and triple underspins and MORE.
There is a lure named after me called "The Jeneral" and is a favorite among anglers.
Rock-N-Reel has a solid team that I have built to maintain a solid social presence.
In 2019, negotiations between myself, Trapper Tackle, and Rock-N-Reel Custom Lures lead to a partnership between the two companies where Mr. Sylvester provided custom lures featuring Trapper's Innovative Hooks.
job
responsibilities:
- Weekly Posts
- Hiring
- Ad Campains
- Administration
- Promtional Staff
- Business Management
- Product Testing
- Product Allotment
- Giveaways/Contests
- Analytics
- Content Creation
- Website Creation
Job Responsibilities:
- Product Photography
- Promotion
- Pro Team
- Networking/Sales
- Brand Awareness
- Ambassador
Line Cutterz invited Team Mues to their after party at iCast 2019 in Orlando Florida! If you didn't get an invite you missed a heck of a good time!
Photo/Graphic By: Jen Mues
November 2017 - present
Line Cutterz
Vance Zahorski/Owner
PRO TEAM/PROMOTIONAL STAFF
The Beginning of a Line Cutting Movement
We finally met up with the owner of Line Cutterz, Vance Zahorski at iCast! Vance has taken the fishing community by storm. We've had a great relationship after networking on Twitter where our families share a fishy relationship and continue to support one another's professional endeavors!
Vance grew up fishing in Chetek, Wisconsin off of a dock on Prairie Lake. He can vividly remember catching panfish with his grandfather from as young as four years old. Since then, fishing has been the focus of his whole life, and like the rest of us, it’s more than just a hobby… it’s a lifestyle.
Over the years, he expanded from Prairie Lake onto other freshwater fisheries and even some saltwater fisheries. Through this expansion, he was forced to try new baits and thus, started using heavier line to adapt to the conditions and fish he was targeting.
Vance, like many of us, used the tried and true method of biting his line to cut tag ends or swap baits… until he chipped his tooth twice while trying to bite his line. The rest is history!
As Seen On Shark Tank!
The YakAttack Regional Team is a very select group of well-respected kayak anglers and contributing members to the kayak fishing community.
The team is essential to inspiring anglers and promoting the YakAttack brand all over the world. Each member of the YakAttack Team will increase brand awareness by delivering exposure of the YakAttack brand within their sphere of influence as well as helping to drive sales to local dealers.
As a team member, you enter in to a mutually beneficial relationship with an innovative, grassroots, American paddle sports accessory manufacturer.
TEAM YAK ATTACK ICAST 2019
yak attack
August 2018 - present
REGIONAL TEAM LEADER
Luther Cifers/Owner
JOB
RESPONSIBILITIES:
All social media posts should be made in accordance to conduct expectations.
- Participation in the Facebook group, Rigging the Dream - YakAttack Kayak Rigging. Help with rigging solutions and provide input. Post pictures of recent rigging projects that involved YakAttack products.
- Ensuring YakAttack visibility and presence at kayak fishing related events. These include tournaments, demo days, and other kayak/fishing related events. All relevant events should be funneled up to the appropriate Regional Director for review on the appropriate exposure.
- Be empowered to support the sport of kayak fishing and exemplify the highest standards by using and showcasing YakAttack products.
- Social Media Promotion via videos, posts, or tags.
Video Production By: Angler
Stealth is sold in several tackle shops as well as Cabela's, Bass Pro Shops, and in March, SCHEELS! Stealth Rod Holders are also sold on Amazon!
stealth
november 2019 - Present
SOCIAL MEDIA GURU
Jason & Cari Begin/Owner(s)
JOB
RESPONSIBILITIES:
A former relationship and a sponsorship back in 2017 brought opportunity. Only after joining the Bass Fishing Dads Podcast did a deal between both companies surface.
- Graphics
- Ads/Campaigns
- Content Creation
- Giveaways
- Brand Awareness
Soon after an introduction at iCast, negotiations ascertained by myself, along with Bass Fishing Dad's lead to a business relationship where both companies flourished and a new partnership was formed between the two. Stealth has contracted myself though Bass Fishing Dads to place ads on the popular podcast to assist in their Marketing Plan for 2020.
- Marketing
- FishBrain
- Field Staff Management
SPECIALTY SERVICES:
- Logo Design
- Apparel
- Business Cards
- Digital Resumes
- Product Testing
- Facebook Covers
- YouTube Covers
- Video/Vlog
- Blog
- Product Description
- Product Photography
- Branding
- Graphics
- Drone Footage
- Social Networking
- Decals
- Product Videos
- Banners
- Underwater Footage/Filming
- Biography Curation
- Organic Growth
Past Projects & Graphics By: Jen Mues
Maybe you've heard of a few of these Companies?
Other compaies who have contracted my services: TourneyX, Fitzgerald Fishing, Cooler Mate, Tourney Tag, Luxner Lures, BassFishin250, Knee Deep Tackle, Kayak Bass Fishing Magazine, Firehouse Customs, i Lure, Level One Baits, Monster, Fishing Stripes, Pond Preditor, FX3, LKM, Jam Plastics, LKM Enterprises, AK Custom Rods, Bolz Deep Fishing, Mobile Bait Shop, and many more!