Your challenge is to design a Logo for a social enterprise that aims to achieve one of Sustainable Development Goals .
You are a graphic designer that want to make a difference in the world. You are planning to create a start-up for social enterprise that have a meaningful cause. You hope that your Logo design will get people interested in your social enterprise and give support you in your mission to save the world.
You have a choice of target audience: your audience can be:
A potential investor that can jumpstart your social enterprise.
Prospective public supporters and volunteers who want to make a difference in the world
The United Nations shared 17 Sustainable Development Goals (SDGs) as an urgent call for action by all countries - developed and developing - in a global partnership. Let's take action today by learning these goals and creating a social enterprise (Business for Good) that can tackle social issues such as poverty, gender equality, free education, climate change and world hunger. Your power as a designer create something that can send the right message to motivate others to take action with your logo design.
Your logo:
identifies you and your business. It's easily recognizable if you want your audience to remember you.
embodies the values of the company with dynamic use of elements such as lines, shapes, fonts, colors, an animal icon, etc.
conveys a clear message about your mission or goal
is composed of elements that are unique, memorable, and/or impactful
You created a design plan with:
Name of your social enterprise and its concise mission
Hand sketches or Digital Mood-board of the concepts for your logo
Three different versions of your logo (example: version no.1 - the start)
"How-to video" or a step-by-step instruction on how to use technology to design your logo
A promotional pitch to explain how your logo represents your social enterprise and how it can make an impact.