How Social Media App Development Can Promote Social Justice

Today social media covers all the major narratives from breaking news and top trends to scientific research. In a world, where everyone is dependent on social media as a medium to share thoughts and exchange information, it has become a powerful platform for artists, activists, media agencies, and individuals to express themselves. The ability to virtually connect and engage in conversation and put out their views or concerns has made social media a platform for social justice too. All these have accelerated the growth of social media app development companies that strive to create social media apps that connect people for the better.

This article focuses on how social media platforms empower a social engine community to start out campaigns to support key issues or causes such as mental health, sexual assault, dowry system, women empowerment, or anything that is stemming from personal or non-personal experience. Social networking platforms are also seen as a platform to seek justice individually. The victims conceive this platform as a medium to share their grievances and expect some form of justice. If you’re planning to build a powerful social media app for such people, head over to a professional social network development company and build an app that brings people together for a noble cause and support social justice.

How Social Networking Platforms Promote Social Justice

Social media platforms are used to raise voices and stories, create awareness, and build strong relationships which create a space for citizens, activists, and organizations to demand justice.

1. Coordinating Social Engine Community Responses

With powerful hashtag-driven movements like #BlackLivesMatter and #MeToo, social networking platforms have the opportunity to create online spaces where people unite and find support. These hashtags push the social movement into the forefront of leading news coverage and culture through social media.

These movements showcase the global effect that can take place through the sharing of ideas online, such as massive gatherings that unite for a noble cause.

2. Global Exposure to Lived Experiences

Equality for minorities and underrepresented individuals and groups within society has been one of the serious social justice causes over the years. The stories and struggles of minority groups often aren’t well-known or publicized, but social media provides a virtual platform to uplift voices and share them with millions of people around the world. This massive exposure share lived experiences about racism, discrimination, sexual harassment, and other forms of oppression directly from the minorities and underrepresented.

3. Promoting and Planning Events

As discovered in the Occupy Wall Street, the Arab Spring, and the Black Lives Matter movements, social media can create public awareness around certain social justice causes. The ability to reach a larger audience by sharing information enables social engine communities to organize events in the real world around a certain cause.

4. Sharing Pictures and Videos

A social media app can also be used as a tool not only to conduct large-scale protests and campaigns but also to document them. Almost every social movement in this modern world is documented via social networking platforms. In fact, news channels often scan major social media sites such as Twitter to find new information or evocative imagery of current events.

Today every social network development company creates social media apps that come with various social sharing features.

5. Signal Boosting

Social media app development bolsters easy sharing of messages, documents, pictures, and videos that can become viral on the social platforms within the shortest period. These platforms provide the opportunity for an individual’s voice to be amplified. However, unfortunately, in many cases, this voice can still be lost in the noise of the internet.

It takes a social engine community utilizing the media share feature to gain traction for a post, allowing it to reach a wider audience. This signal boosting process occurs when fellow social media users share a message. If done well, signal boosting can make the content go viral.

6. Leverage the College Population

Today’s youth are more active than the older community. Facebook is one of the most widely used social media platforms across demographic groups, with nearly 70% of adults saying they use the platform actively. Conversely, Instagram, and Snapchat have an essentially strong following among young people. Nearly 80% of young adults are more active on Instagram and Snapchat than Facebook.

This huge attention of college-aged students and the desire of students for perspective-taking in their higher education experience make college campuses a fertile ground for targeted audiences of social justice issues and movements.

Keeping the young generation in mind, every social networking app development company focuses on creating social media platforms that attract and engage more young people which will further lead to more public awareness.

Wrapping Up

There are several ways to use social media platforms to build networks, facilitate public awareness, and build communications online. However, it is important to be aware that individuals are also observing online personas and using the platform in the right way. The social engine community should always be aware of etiquette and professionalism which can also lend credibility to a message, conversation, cause, or movement.

If you also want to contribute to society in some form, why not go for social media app development and try to bring people together on a united platform to raise voices and social justice causes!

Use social media apps as a powerful to raise your voice, rise up, and unite to fight for social justice.