Social Media Analytics market generated a revenue of USD 4.2 billion in 2021 and is forecast to touch USD 21.6 billion in 2029, exhibiting a CAGR 22.7% over the forecast period (2022-2029), due to the accelerating penetration of mobile phone, tablets, and internet.

Key Drivers

Growing demand for business intelligence tools, rising number of smartphones, increasing emphasis by businesses on collecting customer feedback and adoption of social media networks are some of the major factors fueling the social media analytics market. As per the Facebook, there were approximately 1,562 million active users daily, and 500 million Tweets are sent each day and 9% more people are using Twitter every day, encouraging the penetration of social media networks at a global level. Moreover, the increasing application of Social Media Analytics software by end use Industries which include media & entertainment, manufacturing and e-commerce and rising number of active social media users across the world, are some of the additional factors augmenting the Social Media Analytics Market Size.

Moreover, the growing emphasis of organization on analyzing sales to strengthen their market presence, rising brand awareness and inclination towards better quality and low-priced products and fast delivery of services are proliferating the market growth. Furthermore, the incorporation of social media analytics with software-as-a-service (SaaS) for enhanced flexibility, reliability, scalability, and low costs, will drive the market growth. However, the inadequate standard measures and complications in analytical workflow will hamper the market growth.

Deployment Model – Segment Analysis

Cloud deployment mode is projected to grow at a significant CAGR over the forecast period, owing to their better storage capacity, flexibility, improved performance, and cost efficiency to its users. On-premises deployment model is forecast to dominate the market over the upcoming years, due to the growing demand for digital technologies and social media platforms.

Application – Segment Analysis

Risk Management and Fraud Detection application is expected to grow at a higher CAGR over the upcoming years due to its ability to minimize fraudulent activities.

Sales and Marketing management application will dominate the market during the forecast period due to growing deployment of analytical tools in marketing applications.

Regional – Segment Analysis:

North American region is projected to lead the market during the forecast period, due to the ongoing technological innovations in analytical tools, accelerating internet proliferation and increasing application of social media Analytical tools in various end-use industries.

Market Segmentation

Global Social Media Analytics Market by Component

• Software

• Services

• Professional Services

  • Consulting

  • Training & Education

• Managed Services

Global Social Media Analytics Market by Deployment Model

• On-premises

• Cloud

Global Social Media Analytics Market by Organization Size

• Large Enterprises

• Small and Medium-sized Enterprises (SMEs)

Global Social Media Analytics Market by Application

• Sales and Marketing Management

• Customer Experience Management

• Competitive Intelligence

• Risk Management and Fraud Detection

• Public Safety and Law Enforcement

• Others

Global Social Media Analytics Market by Vertical

• BFSI

• Telecommunications and Information Technology (IT)

• Retail and eCommerce

• Healthcare and Life Sciences

• Media and Entertainment

• Government and Defense

• Travel and Hospitality

• Others

Global Social Media Analytics Market by Region

• Asia Pacific

  • China

  • Japan

  • India

  • Rest of APAC

• North America

  • United States of America

  • Canada

• Europe

  • United Kingdom

  • Germany

  • France

  • Spain

  • Rest of Europe

• RoW

  • Brazil

  • South Africa

  • Saudi Arabia

  • UAE

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