Privacy Policy for SnakeRush: Snakes & Ladders

Last Updated: May 15, 2026

1. Introduction

Welcome to SnakeRush: Snakes & Ladders (“SnakeRush”, “the App”).

Your privacy and trust are important to us. SnakeRush is designed as a fun, family-friendly board game experience with smooth offline gameplay, minimal interruptions, and respectful advertising.

This Privacy Policy explains how information is handled when you use the App.

2. Data Collection and Usage

Offline-First Experience

SnakeRush is built primarily as an offline-first game.

Most features work fully offline, including:

• Snakes & Ladders gameplay

• VS AI mode

• Local multiplayer

• Themes and customization

• Daily rewards tracking

• Statistics and achievements

• Sound and haptic settings

• Progress and unlockables

Your gameplay data is stored locally on your device.

Personal Data

We do not collect, store, or sell personal information such as:

• Name

• Email address

• Phone number

• Contacts

• Photos or media files

• Physical address

No account, login, or sign-up is required to play SnakeRush.

Local Gameplay Data

To improve your experience, SnakeRush may store the following locally on your device only:

• Match history

• Wins and statistics

• Daily rewards progress

• Achievement progress

• Coin balance

• Theme and dice unlocks

• Sound and haptic preferences

• Gameplay settings

• AI difficulty preferences

This data:

• Stays only on your device

• Is never uploaded to our servers

• Remains under your control

If you uninstall the App or clear app storage, this data will be permanently removed.

3. Advertising (Google AdMob)

To support ongoing development while keeping SnakeRush free to play, the App uses Google AdMob to display advertisements.

Our Advertising Approach

SnakeRush is designed to respect your gameplay experience.

Ads are:

• Never shown during active gameplay

• Never shown while rolling dice or moving tokens

• Never shown during victory moments or reward animations

• Displayed only occasionally between completed matches

• Kept minimal and non-intrusive

Ads may appear only when an internet connection is available.

AdMob Data Collection

Google AdMob may collect limited advertising-related information, including:

• Google Advertising ID (GAID)

• Device and app interaction data

• Approximate location derived from IP address

• Ad performance and diagnostic information

This information is handled by Google according to Google’s own privacy policies.

For more information, please visit:

• Google Privacy Policy

• Google AdMob Policies

4. Third-Party Services

SnakeRush may use the following third-party services:

• Google AdMob — Advertising

• Google Play Services — Core Android functionality

These services may use cookies, identifiers, or similar technologies to provide and improve their services.

5. Your Choices and Controls

Ad Personalization

You can control or disable personalized advertising on your device:

Android Settings → Google → Ads → Opt out of Ads Personalization

In-App Settings

SnakeRush allows you to customize your gameplay experience, including:

• Theme selection

• Sound toggle

• Music toggle

• Haptic feedback toggle

• Game speed preferences

Offline Play

You can play SnakeRush fully offline to minimize data usage and avoid ad loading.

6. Children’s Privacy

SnakeRush is designed for a general audience and is suitable for families and players of all ages.

We do not knowingly collect personal information from children under 13 years of age.

Where applicable, we aim to comply with:

• COPPA

• GDPR

• Google Play Families policies

Where supported, AdMob may request non-personalized ads for child-directed users.

7. Data Retention

Local Data

Gameplay data stored on your device remains until:

• You uninstall the App

• You clear the App’s storage/data

Removing the App will permanently delete locally stored progress and settings.

Advertising Data

Advertising-related data is managed by Google according to Google’s own privacy practices and retention policies.

8. App Permissions

SnakeRush may request the following permissions:

INTERNET & ACCESS_NETWORK_STATE

Required for:

• Loading advertisements

• Optional online-related services

VIBRATE

Used for optional haptic feedback during gameplay interactions.

AD_ID (Android 13+)

Required for advertising services provided through Google AdMob.

The App does not access unnecessary device data or sensitive personal information.

9. Changes to This Privacy Policy

We may occasionally update this Privacy Policy to reflect:

• Feature updates

• Legal requirements

• Service improvements

Any changes will be reflected by updating the “Last Updated” date above.

10. Contact Us

If you have any questions, feedback, or concerns regarding this Privacy Policy or the App, you can contact us at:

📧 ecosocialindia@gmail.com